"BETC" tag

#BornAndré – campaign for Citroen at 100 years

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, putting people at…

Air France Music launches the “Never Miss Out” service

Air France Music is launching “Never Miss Out”, available at music.airfrance.com and developed jointly with General Pop, BETC’s cultural event production entity. Is the concert by your favorite performer sold out? “Never Miss Out” allows…

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…

BETC and AIDES gather funds with Fashion Condoms

“Use fashion to fight HIV” is the fundamental message brought by the Grande Braderie de la Mode (The Great Fashion Sale). Thanks to the precious help by prêt-à-porter brands and designers who donate…

Lennie Stern joins BETC as Head of Creative and Entertainment Strategies

Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director at Dare.Win. At…

Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris is Europe’s number…

RSF launched “Great year for censorship” campaign

Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties tomorrow to celebrate…

BETC, founding partner of Paris & Co – Le Cargo, platform for innovation dedicated to cultural and creative digital industries

BETC recently announced its partnership with Le Cargo, a platform for innovation dedicated to cultural and creative digital industries. Located in Paris on the Boulevard Macdonald, Le Cargo is a space tailored to the optimal growth…

Blades for Assasin’s Creed Syndicate, from Ubisoft and BETC

The new opus of Ubisoft’s number one license, Assasin’s Creed Syndicate, to be launched on October 23rd, takes place in London in 1868, in the heart of the industrial revolution, an era marked by unprecedented progress,…

Our news directly in your inbox:

AdHugger © 2019 All Rights Reserved