"brand" tag

Barney Cokeliss takes Leica on an evocative nocturnal journey in “Like the Night” 

Sometimes thrilling, sometimes dangerous, some of the greatest moments happen at night. In “Like the Night,” award-winning director Barney Cokeliss brings all that after dusk has to offer to life for legendary camera…

BT launched its biggest brand campaign in 20 years, ‘Beyond Limits’

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove…

Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find…

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product Spicy Chicken McNuggets

McDonald’s and Leo Burnett London launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for…

Kiehl’s Romania launches the social campaign „Made Better” and donates RON 10.000 in sales

Kiehl’s Since 1851, the caring products brand with 166 years of heritage, launches the social campaign „Made Better” through which it gets involved in awareness actions regarding the environment protection. Alongside this initiative,…

Unilever launched Plant Line personal care brand on Romanian market

Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital communication, in-store actions…

Alfemo celebrated the success of its Bucharest’s showroom

ALFEMO®, one of the most innovating brands in the interior design that exists on the international market since 1993, celebrated on June 18th 2019 the official opening of its Bucharest’s showroom with a…

#BornAndré – campaign for Citroen at 100 years

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, putting people at…

LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners

The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project highlights the way…

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