"brand" tag

Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler

Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, continues the celebration…

Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand

For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of…

Simona Halep becomes face of Rexona, promoting a healthy lifestyle

Simona Halep became Rexona’s ambassador, after signing a partnership in this regard in the start of June. The No.1 in Women’s tennis and winner of Roland Garros’ Grand Slam, Simona joins a gallery…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…

State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand

State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times more than France’s…

Jung von Matt and Thomas Cook Airlines UK make it “Aircrafted for you”

Jung von Matt and Thomas Cook Airlines worked together to bring to life a new brand positioning, “Aircrafted for you”, organizing the experience of a lifetime for two passengers flying from Manchester to…

Colonel Sanders arrives in France as KFC unveils its new brand platform with Sid Lee Paris

Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he…

Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio 

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s portfolio. The campaign…

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