"brand" tag

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand campaign are also…

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences…

Conran Design Group creates new global Danone brand identity 

Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity.  The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone…

Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack

Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

Orchard Thieves and Rothco launched an innovative reversible ad

Orchard Thieves, Heineken’s cider brand, launched recently its 2nd TV campaign ‘Start Bold/End Bold’, which is created by independent agency Rothco and is a fully reversible commercial, with a narrative that works in both directions….

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

Big Al’s Creative Emporium reveals cheeky Valentine’s Day iteration of Banks’s “Tells It Like It Is” campaign

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night!…

Ravers experience the ultimate zero gravity bass drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor…

Lidl launched an employer brand campaign in Romania

Lidl launched in Romania an employer brand campaign “Lidl. Surprising People. Surprising careers”, through which it aims to show those interested in a career in retail the benefits and the excellent development opportunities…

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