"brand" tag

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

Big Al’s Creative Emporium reveals cheeky Valentine’s Day iteration of Banks’s “Tells It Like It Is” campaign

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night!…

Ravers experience the ultimate zero gravity bass drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor…

Lidl launched an employer brand campaign in Romania

Lidl launched in Romania an employer brand campaign “Lidl. Surprising People. Surprising careers”, through which it aims to show those interested in a career in retail the benefits and the excellent development opportunities…

Thomas Kolster: “For me, the most important thing is to inspire”

A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…

Prophet unveiled a new and modern look for AEG

Brand and marketing consultancy Prophet has revealed its redesign for AEG, a leading home appliance brand.  Prophet was tasked with creating a striking, visual identity to deliver the brand’s new direction and overhauling…

Jazz and BRD launched their first campaign together

Addressing the BRD’s IMM business sector, “Today’s success is in all of yesterday’s mistakes” is an open dialogue to a new category of entrepreneurs: the ones that passes the economic crisis and have…

Prophet partner with Addiko for launch of new bank

Addiko Bank today announced the new brand under which the former Hypo Group Alpe Adria AG and its banking network in Southeast Europe will start operating. The new brand was created in partnership…

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