"brand" tag

Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack

Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

Orchard Thieves and Rothco launched an innovative reversible ad

Orchard Thieves, Heineken’s cider brand, launched recently its 2nd TV campaign ‘Start Bold/End Bold’, which is created by independent agency Rothco and is a fully reversible commercial, with a narrative that works in both directions….

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

Big Al’s Creative Emporium reveals cheeky Valentine’s Day iteration of Banks’s “Tells It Like It Is” campaign

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night!…

Ravers experience the ultimate zero gravity bass drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor…

Lidl launched an employer brand campaign in Romania

Lidl launched in Romania an employer brand campaign “Lidl. Surprising People. Surprising careers”, through which it aims to show those interested in a career in retail the benefits and the excellent development opportunities…

Thomas Kolster: “For me, the most important thing is to inspire”

A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…

Prophet unveiled a new and modern look for AEG

Brand and marketing consultancy Prophet has revealed its redesign for AEG, a leading home appliance brand.  Prophet was tasked with creating a striking, visual identity to deliver the brand’s new direction and overhauling…

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