"brand" tag

Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio 

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s portfolio. The campaign…

Parisian company Black[Foundry] created new Dacia’s typography

Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of the new font…

Rebrand for Allianz Worldwide Care, turns into Allianz Partners

Allianz Worldwide Care changed its name, in the start of November, into Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product…

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand campaign are also…

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences…

Conran Design Group creates new global Danone brand identity 

Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity.  The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone…

Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack

Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

Orchard Thieves and Rothco launched an innovative reversible ad

Orchard Thieves, Heineken’s cider brand, launched recently its 2nd TV campaign ‘Start Bold/End Bold’, which is created by independent agency Rothco and is a fully reversible commercial, with a narrative that works in both directions….

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

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