"brand" tag

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste

In the year Romania celebrates The Centenary, Penny Market launched, under Hanul Boieresc (transl. Noble’s Inn) brand, 100 unique products based on recipes matchin Romanians’ taste during the last decades. The new products…

Avon and Rankin worked together on AVON’s winter 2018

Global beauty brand AVON and London based fashion photographer Rankin have joined creative forces to capture four stunning winter beauty looks, bringing together high-end style with accessible and on trend beauty. Showcasing AVON’s winter 2018 color…

Coty appointed The&Partnership London as global lead creative agency for Wella Professionals brand

Coty Inc. announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving brand excellence and…

Qreator celebrates 1 year and launches the project the Qreator Institute

The Qreator space by IQos became, one year since its launch, a point of meeting and reference for the creative communities in Bucharest. After the experiences accumulated in this year,it proposes to be…

Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler

Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, continues the celebration…

Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand

For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of…

Simona Halep becomes face of Rexona, promoting a healthy lifestyle

Simona Halep became Rexona’s ambassador, after signing a partnership in this regard in the start of June. The No.1 in Women’s tennis and winner of Roland Garros’ Grand Slam, Simona joins a gallery…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…

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