"brand" tag

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…

State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand

State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times more than France’s…

Jung von Matt and Thomas Cook Airlines UK make it “Aircrafted for you”

Jung von Matt and Thomas Cook Airlines worked together to bring to life a new brand positioning, “Aircrafted for you”, organizing the experience of a lifetime for two passengers flying from Manchester to…

Colonel Sanders arrives in France as KFC unveils its new brand platform with Sid Lee Paris

Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he…

Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio 

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s portfolio. The campaign…

Parisian company Black[Foundry] created new Dacia’s typography

Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of the new font…

Rebrand for Allianz Worldwide Care, turns into Allianz Partners

Allianz Worldwide Care changed its name, in the start of November, into Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product…

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand campaign are also…

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