"business" tag

Orhan Gorbon: How to skillfully navigate between two businesses

More than 50 boats run by teams from around the word enrolled in the 18th edition of the Bosphorus regatta. Behind the successful event, celebrating not only skilled sailors, but also Istanbul’s charming…

McCann PR to handle Huawei’s communication in Romania

McCann PR Romania closed a partnership with Huawei Consumer Business Group, global leader in tech and innovation, as it was selected to handle company’s communication following a pitch that took place this year….

Why Gamification as a business strategy is A Customer-Centric Approach?

With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…

Druid and IT Assist – tech partnership to give a voice to Druid chatbots

Druid, company specialized in developing chatbots for Entriprise style organizations, announced it closed a tech partnership with IT Assist, specialized in development of complex solutions of cloud infrastructure and development of business app,…

Global Woman Club Bucharest celebrates one year in Romania with an international conference

Global Woman Club celebrates one year in Romania with an international conference on November 24th 2019, at  Capital Plaza Hotel Bucharest. The event will reunite women in Romania’s business and entrepreneurial sectors ,…

Anders Lange: Design thinking – why should you care?

Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…

Working with B2B, Part 5: The rest!

Mobile Experience. Mobile has come to stay and will drive the future. It is often a forgotten experience when it comes to B2B. More and more B2B users want to use mobile but,…

Working with B2B, Part 4: What happens after?

What is the next step? The order is ready so what is going to happen now? Have you ever thought about what your B2B Client would love to see happening and what needs…

Working with B2B part 3: Carts and other stuff

When we look at B2B, something is always forgotten: What about the Cart? And the checkout? And what else could be important for your clients? Just think you have to deal with people and…

Working with B2B part 2: The Client in the center

In my 15 years in the field, a lot has changed, and it is for the better. The B2C consumer has taken back the power and does now expect more then just price…

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