"campaign" tag

Brazilian Red Cross and Artplan encourage clothing donations to transgenders

Brazilian Red Cross encourages clothing donations to transgenders, in “Transition of Clothes” campaign developed by Artplan. Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and discovery and also…

#ITSNOTAMYTH by Mestiça Agency collects 30 tons of aluminum pull-tabs, turns it into wheelchairs

For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs.  To shed some light on this doubt, Mestiça Agency and the On Wheels…

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough…

Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan

According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. Meanwhile, a survey…

Jequiti & BETC Sao Paolo campaigned The Invisible Make Up

Everybody says that the right make-up is one of the most important things for a woman in a job interview, but one of Brazil’s most popular make-up brands, Jequiti, ran a campaign proving different….

The Full Service and Samsonite launched a new global campaign, #GenerationGo

The stylish, energy fueled performances and those fabulous bags are all back for the third collaboration between The Full Service and Samsonite. But this time it’s featuring an all girl gang with some…

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of Hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric,…

 “Your Country, Your Tradition” program promoting UNESCO Heritage in Romania, expanding nationwide

Bancpost, a member of the Banca Transilvania Financial Group, expands nationwide the second edition of the “Your Country, Your Tradition” educational program, including 7 cities from the country in the Caravan’s route, to…

CAMH and Zulu Alpha Kilo aim to drive social change with #MentalHealthIsHealth

The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline “Mental Health is Health”.   The new brand creative developed…

British Red Cross communicates acts of kindness with a film and campaign signed by Rankin and The Full Service

British charity – The British Red Cross communicates, in a new campaign, the extraordinary acts of kindness shown by its volunteers who were on the front line, supporting people affected by the UK terror attacks and…

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