"campaign" tag

Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects freeze time for Cadillac

Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects bring time to a standstill in this visually exquisite campaign for Cadillac, to promote its new model: the CT6 sedan. The film…

Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack

Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…

Kelly Osbourne, Maisie Williams, Ariel Winter join The Body Shop in a bid to end animal testing

The Body Shop launched, on June 1st, a new and extremely ambitious campaign  against animal testing. With the campaign, made in partnership with Cruelty Free International and harnessing a number of famous faces and…

Geometry Global Colombia raises awareness over wildlife with aphrodisiacs and orgasmic peaches

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of…

Canon encourages people to ‘Live Life for The Story’ in striking sensory campaign

Canon has launched ‘Live for the story’, an entirely new brand proposition for the consumer and professional imaging business across Europe, in a bid to shift perception of the company among a younger audience….

DDB Paris brings to life the world of Play-Doh

But first, “In the World of Play-Doh” is a press & poster campaign in line with the new communication platform that the brand launched worldwide for its 60th anniversary, last year. A platform focused…

FCB Lisbon signs “Cobblestone Riders” for Fuel TV

FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous to skate. By…

FCB Warsaw created a new flower brand – “flowers to Say Sorry”

In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. The denying of…

McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru

Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects to make the…

Publicis Conseil signs Real Monsters campaign for Innocence in Danger

Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses the imaginary world…

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