JayGrey relaunched Vitek Vodka
JayGrey and Vitek Vodka launched a campaign to leverage brands’ heritage and high quality, focusing on ”Distilled by Peasants, Drunk by Royalty” idea. JayGrey conceptualised the campaign and declined the idea in label’s design, on…
Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!
Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D brochure format that…
CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits
“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a healthy and tasty…
Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”
Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”, continuing this way to support young people in achieving their set career objectives. The campaign, started last year, aims to…
Ford chose PeerPerks to create social media coversations around its new B-Max launch in Europe
Ford launched, on May 10th, a campaign targeting the most influential social media users in Europe, as part of its plans to launch its new B-Max model. This is the biggest influencer marketing…
Cough syrup, from AdVenture
AdVenture is handling the campaign to promote Revigrip, cough syrup from Solacium Pharma – A&D Pharma, after it won the account following a pitch. To communicate the product, AdVenture focused on its special composition…
Romanian Next saves more, in a campaign for Terra Milleniului III
Next made, for Terra Mileniul III Foundation, “Save more”, a national campaign to raise awareness on the climatic changes dangers. The campaign, that includes a TV ad and a website, is the 1st…
Romanian platform SMARK repositions, through an image campaign
After a series of changes of design and editorial structure, SMARK, Romanian editorial platform targeting marketing professionals in Romania, is focusing on its new positioning by launching an image campaign. The campaign is…
Successful KitKat breaks in Romania, orchestrated by Interactions
Interactions and Kit Kat developed together the online component for the promotional campaign “Take a break, get a cool stuff!”, that ran on the dedicated platform www.pauzetari.ro and via a Facebook app. The…
“Romanians are smart”, Rom and McCann Erickson Romania, awarded at New York Festivals
McCann Erickson Romania and “Romanians are smart” campaign for Rom won 3 awards at New York Festivals – a Gold, a Silver and a Bronze in different categories – , Hotnews writes. During ”Romanians are…
