"campaign" tag

In a humorous Star-Wars-inspired campaign, Rothco and Fáilte Ireland positions Ireland as the perfect galactic escape

The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency,…

Thousands show their faces for Amnesty’s “I’m Here” campaign to help free journalist from prison

Amnesty Switzerland today launches its TV campaign, “I’m Here”, which is fighting for the release of imprisoned Chadian journalist Tadjadine Mahamat Babouri – better known as Mahadine. The campaign, “I’m Here” created by…

Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio 

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s portfolio. The campaign…

FCB Inferno creates ‘Baby’ aftersales campaign for BMW

Automotive aftersales is a category which is overcrowded with independent mechanics and dominated by price and other rational offers. BMW needed to stand out and lever the brand in order to persuade BMW…

Zulu and Interac shows how once can pay like magic this holiday season

With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched…

Bitdefender study: 80% teens under 18 in Romania were harassed online

80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of dressing (67%), hobbies…

OMV Petrom launched a new image campaign, signed by Graffiti BBDO Romania

The latest OMV Petrom image campaign brings forward the energy products that the company produces and sells: gas, fuel and electricity. The idea of this campaign comes from OMV Petrom’s strategy to ensure…

A coughing billboard, part of a campaign launched by DDFH&B and Marie Keating Foundation

The Marie Keating Foundation teamed up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio installment…

FCB and Times of India transform a 400-year-old tradition of division with #NoConditionsApply

FCB India, in collaboration with Times of India, launched the second leg of #NoConditionsApply: a powerful short film that aims to change the Bengali Hindu ritual of Shindoor Khela from one of division to…

Zulu Alpha Kilo wants to scare young ad execs straight, with its newest recruiting video

Toronto based agency Zulu Alpha Kilo released the most terrifying (and hilarious) recruiting video, called Scared Straight Out of Advertising. Geared towards wide-eyed ad students entering the work force, this hilarious video is meant…

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