"campaigns" tag

Leo Burnett and Telekom Romania received two trophies at Effie Awards Europe 2019

During the Effie Awards Europe 2019 Gala, Leo Burnett Bucharest received two trophies for the Telekom Romania campaigns #NETLIBERATION and Vloggers’ Swap. #NETLIBERATION received a GOLD Effie in the category Best of the…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

Catalin Dobre, CCO, McCann Bucharest, the only Romanian present in Creative 100, Adweek 2019

Catalin Dobre, CCO McCann Bucharest is the only Romanian present in Creative 100, Adweek 2019, being in top 13 among the most appreciated Global Creative Leaders whose ideas redefine the advertising industry.  Adweek,…

How To Win An Effie – Ioana Munteanu (GMP+Webstyler)

After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…

McCann PR launches the first three ATL campaigns for Biofarm

McCann PR, the first integrated communication campaign, started in 2018 the collaboration with Biofarm, one of the first Romanian drugs and food supplements’ producer. The partnership with Biofarm refers to integrated communication campaigns…

New York Festivals AME Awards announces 2019 AME Report

AME Awards  has announced the 2019 AME Report, a ranking of the world’s most successful agencies, and advertisers according to their achievements in the AME Awards. Since 1994, the AME Awards has honored…

WARC Rankings 2019: The world’s best campaigns and companies by sector

WARC released a ‘Best of the Best’ ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. The six separate product category…

Catalina Rousseau (BDR Associates): “The supreme judge of an agency’s performance is the Client”

Incorporated on the eve of the PR & communication’s rise in Romania (1995), BRD Associates is responsible for the development of the first communication campaign abroad (Republic of Moldova) in support of post-privatization…

Vlad Popovici (Kubis): “We are half creatives and half geeks”

Kubis is a digital marketing agency that finds creative solutions to business challenges. Senior executive with more than 19 years of experience in digital and traditional advertising, with extensive experience in building, expanding…

Perceptum partners with the pan-regional programmatic marketing leader, Eikon Digital

The online advertising market in Romania continues to grow in 2019, after in 2018 the revenues were estimated at over EUR 50 million. The programmatic marketing remains the biggest global trend in the…

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