"Canada" tag

Beer from bread, created in Canada to raise awareness and funds for the food rescue organization

Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest food rescue charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a…

Tokyo Smoke and Toronto-based Common Good make 4.20 meet 10.17

While 4.20 is internationally recognized as “Weed Day,” Canadian cannabis brand Tokyo Smoke is celebrating the Oct. 17 legalization of recreational cannabis in Canada with the launch of the awareness campaign “Ten Seventeen.”…

With Canada legalizing cannabis, a new apparel line seeks Pardon for those convicted under old laws

With recreational cannabis use becoming legal in Canada next month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws….

​Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed ​

Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…

Canadian Paralympic Committee invites Canadians to be broadcasters for the Paralympic Winter Games

The Canadian Paralympic Committee (CPC) launches innovative digital strategy by giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of Canada’s Paralympic athletes…

For Canada 150, Roots wants Canadians to “Be Nice”

  In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…

Canadian show taps into current political climate to get people to enter their awards race

Over the past year, politics have found a way to dominate everything from the TV to people’s newsfeeds and collective psyches. And while it’s safe to say all had enough of it, politics…

In Canada, People for Good encourages strangers to get along with a holiday stunt

Not-for-profit People for Good decided to encourage everyday people to get along and developed a custom made two-necked t-shirt, approaching Canadians from radically different walks of life and asking them to wear the shirt…

Zulu launches humourous campaign for National Advertising Challenge

Zulu launched a new humorous campaign just in time for the National Advertising Challenge (NAC) to issue its annual creative briefs to Canada’s advertising community.   Nine briefs have been issued, sponsored by…

MacLaren McCann Toronto released a new spot for Wind Mobile

MacLaren McCann Toronto released a new spot for Wind Mobile, company that has long touted its unlimited coverage.  In Canada, many people still think of Wind Mobile as primarily an urban mobile provider and don’t know…

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