"CEE" tag

Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report

Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it comes of smartphones. When…

Merchants in CEE attracted increased payments via @PayPal in the first half of 2014

PayPal, a leading enabler of global commerce*, has recently released an analysis over the activity of merchants in Czech Republic, Greece, Hungary, Romania and Poland. According to PayPal’s data, all merchants from the…

ICEEfest: The main themes

ICEEfest transforms Bucharest again into the capital of CEE’s internet. The event will take place next week, on June 12-13, Grand Cinema & More Baneasa Shopping City, where over 2,000 participants are expected…

Gemius study: CEE most popular display ads versus click

In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report on the most…

E-commerce: German Rebate Network to join forces with Neogen in Eastern Europe

Kolektiva group, that includes the e-commerce platforms owned by German group Rebate Networks, will merge with Zumzi, online commerce websites part of Neogen SA, one of online leaders in Eastern Europe region. The…

IPG Mediabrands launches Cadreon in Denmark, in order to service more European markets

IPG Mediabrands, Interpublic Group’s media division, announced the launch, in Denmark, of Cadreon services, of programatic buying, in order to serve as a central hub for Nordic countries and key European markets. The…

Gemius: Video ads in CEE – most popular in Ukraine, Poland and Czech Republic

In Central and Eastern Europe, the markets where video ads enjoy the biggest popularity are Ukraine, Poland and Czech Republic, as a Gemius research on advertising activities in CEE shows. According to the…

Gemius AdMonitor: Poles and Ukrainians – CEE people most likely to click on ads

Gemius released Gemius AdMonitor report, that gives info on advertising activities and analyzed online advertising campaign monitored by the company in Bulgaria, Croatia, the Czech Republic, Lithuania, Latvia, Poland, Romania, Serbia, Slovakia, Slovenia,…

Gemius study: Mobile devices on the rise, Denmark – biggest share of mobile page views, Slovakia has the highest market growth

Mobile phones and tablets take over the virtual reality, with their internet traffic share growing every year, according to a Gemius study, that also shows that biggest share of mobile page views is…

PayPal’s “Brand Availability in CEE”: Romanians and CEE consumers want small prices and products available

Romanians and most CEE consumers are looking for small prices and product that aren’t available on their own markets, according to PayPal’s “Brand Availibility in CEE” survey, that analyzed answers from 12,000PayPal’s users…

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