"consumers" tag

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally

Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000…

Brand loyalty: chronicle of a death foretold

by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural shifts and to…

Decisions, decisions… a case for behaviour planning

by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. The answer to…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…

iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense Solutions and presented during…

Starcom Romania launched Consumer Report 2015

Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents aged 14-17), Single…

Half of Romanian smartphone owners use WhatsApp – study

Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the most popular in…

Anthony Baker: Digital is just a canvas where you tell a story

Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions are scoped, created…

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