"consumption" tag

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”

Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate change. The film was…

iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense Solutions and presented during…

IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania

Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along with partners from IAB Europe….

EY Study: Romanians use mobiles everywhere, check them tens of times a day

According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds of those using…

 Samsung study: Romanians’ consumption plans show intentions to invest in tech 

Romanian consumers are interested in new tech, according to Samsung’s annual study  Techonomic Index, which offers an overview on consumption habits and attitudes towards technology for a number of 18,000 European consumers. According…

ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015

People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average of 492 minutes…

Romanian Starcom launched Trends Spotted by Consumer Report infographic

Romanian Starcom MediaVest Group launched Trends Spotted by Consumer Report infographic, which shortly presents the most representative characteristics of the most important segments of Romanian consumers (Modern & Active Parents, Social Butterflies, Yuppies and Traditional…

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