"habits" tag

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense Solutions and presented during…

Study: TV Commercials, avoided by 80% of Romanians

Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, event focused on…

IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania

Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along with partners from IAB Europe….

EY Study: Romanians use mobiles everywhere, check them tens of times a day

According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds of those using…

GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania

GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, with a third…

Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions

With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made together with iVox –…

Study: Bad reputation companies – 75% Romanians don’t want to work for them

Over 75% Romanians consider that reputation of a company is important when they are looking for a job, while a quarter of them see lack of transparency within a company and the lack…

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