"launch" tag

Ole Smoky Moonshine, a new brand launched by Cristalex on Romanian market

Cristalex launched in Romania a new brand, Ole Smoky Moonshine, introducing, in the same time, a new category of spirit drinks on the local market. “Moonshine’” – initially an illegal traditional drink brew during…

Virgin Radio launched in Romania, replacing Radio21 

International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio broadcasts on the…

Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot

Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the most important English…

WineWay, new market concept launched by Foodwise for Halewood on Romanian market

Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the client, who wanted…

Romanian bicycles and shirts producers launch a collection of shirts for bicyclists 

Romanian bicycles producer Atelierele Pegas and the shirt producer Braiconf joined forces and call those using bicycles to „Dress at 4 spokes”. The two Romanian brands with tradition worked together to launch a…

IPG Mediabrands launches Healix to service healthcare clients

IPG Mediabrands, the global media arm of Interpublic Group, announced the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have…

Honeycomb launches in Germany and Austria

Revolutionary advertising-delivery platform continues European rollout and, following its UK launch earlier this month, Honeycomb opens the doors to advertisers, production houses and agencies in Germany and Austria. Refreshingly transparent and user-friendly, Honeycomb has been…

McCann Montevideo launched I CANN, eau de creativite

As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition perfume, I CANN…

W+K trio launched new agency Who Wot Why

Matt Gooden, Sean Thompson and Ben Walker, the creatives who helped build the Honda brand with Cog and Grrr at Wieden and Kennedy, have set up Who Wot Why. Their mission is to make…

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