"LIdl" tag

Lidl and BBDO Belgium kept the love fresh on Valentine’s Day

During this year’s Valentine’s Day, Belgians showed their lover true emotions with a fresh emoji. Supermarket chain Lidl and BBDO Belgium inspired them with an unique new packaging for bananas, peaches and eggplants…

Headvertising and ING have the ADC Romania’s September “Best Work of the Month”

ADC Romania presents “The best works” on TV, Outdoor and Digital in September.  ING – Salveaza-ti timpul (Save your time” was declared “The Work of the Month” and also took the number one place in…

Lidl gets up close and personal in new Gogglebox-style campaign

Chemistry’s ‘TrolleyCam’ campaign reveals Lidl shoppers’ relatable and comedic interactions, shot by award-winning documentary filmmaker. Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting…

Lidl launched an employer brand campaign in Romania

Lidl launched in Romania an employer brand campaign “Lidl. Surprising People. Surprising careers”, through which it aims to show those interested in a career in retail the benefits and the excellent development opportunities…

 Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway

Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. The intense smell…

Superbrands Romania celebrates 10 years of promoting branding excellence

Superbrands Romania celebrated a decade of evaluating and promoting branding culture, a milestone celebrated in the Superbrands Gala honouring major brands in Romania. The anniversary event hosted the awards ceremony for brands designated…

MRM Worldwide Romania launched Winetunes campaign for Lidl

MRM Worldwide Romania launched “LIDL Winetunes”, a campaign to promote the wine offer from Lidl stores and an offer available in retailers’ Romanian stores starting October. Romanians like quality wine and Lidl’s wine…

MRM Worldwide Romania and Lidl launch “Amar y Comer” telenovela

MRM Worldwide Romania launches “Amar y Comer”, the first 360 degrees campaign developed by the agency for Lidl Romania client. “Amar Y Comer” was developed especially to promote the 2 weeks during which Romanian…

Socialbakers: Lidl – most popular European food retailer on Facebook

Lidl is the new social media champion on European retail market. With a fan base 162% of the size of their next-closest competitor’s, German grocery chain Lidl is dominating, according to a social media monitoring made…

Carrefour, Lidl and eMag – retailers with highest visibility in Romanian media

Carrefour, Lidl and eMag occupy the first places in a general top of appearances in Romanian media, according to an analysis made by mediaTrust covering Q1 2014. According to mediaTrust, Carrefour had most appearances…

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