"marketing" tag

The complex world of Influencers made simple

Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…

Anders Lange: How can the consumer help you?

Marketing is no longer enough for the consumers; they are sick and tired of ongoing advertisement and meaningless offers. Consumers want loyalty, experience and want you to care about them. The good thing…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

Sorina Peia – when art trumps marketing

She has a master degree in marketing and she enjoyed creativity studies at The Alternative School for Creative Thinking. Yet, her true calling wasn’t the business world, but art instead. She finished her…

Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising

Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The first version of…

Romanian Digital Marketing Forum 2019: 3 innovative trainings with international specialists

Organized by Evensys, Romanian conference Digital Marketing Forum, event dedicated to digital marketing trends, brings in focus the latest trends, optimization solutions for campaigns and digital marketing opportunities. The 2019 edition is scheduled to…

Romanian Alternative School opened Young Marketers competition for Cannes Lions 2019

The Alternative School announced the start of Young Marketers competition, dedicated to young people specialized in marketing, communication, branding and strategy with a real opening towards efficient and creative approach of communication. The…

Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler

Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, continues the celebration…

Tribal Worldwide London appointed by Lufthansa to launch The European Love Affair

Tribal Worldwide London has been appointed by Germany’s largest airline, Lufthansa, to head up its latest UK European marketing campaign and the first piece of work created by the agency: The European Love…

HemoTreat H – range extension, promoted creatively by DDB Romania

HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked by the launch…

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