"marketing" tag

Romanian Alternative School opened Young Marketers competition for Cannes Lions 2019

The Alternative School announced the start of Young Marketers competition, dedicated to young people specialized in marketing, communication, branding and strategy with a real opening towards efficient and creative approach of communication. The…

Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler

Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, continues the celebration…

Tribal Worldwide London appointed by Lufthansa to launch The European Love Affair

Tribal Worldwide London has been appointed by Germany’s largest airline, Lufthansa, to head up its latest UK European marketing campaign and the first piece of work created by the agency: The European Love…

HemoTreat H – range extension, promoted creatively by DDB Romania

HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked by the launch…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Google and Herezie promote Google Cloud with a book telling the future of one’s professional life

Google is investing a lot into its Google Cloud business, aiming to attract enterprise consumers and compete against Amazon Web Services, which has at the moment a dominant market share. In order to…

Madalina Santa (Tres Bon & Comparty Adv) : When cooking and advertising go hand in hand

Graduate from CESI (Center of Excellence in Image Studies) and SNSPA, but also from the Institute Paul Bocuse (cuisine & culture), Madalina Santa has been working in advertising since 2011, being a co-owner…

Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns

Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. This new feature…

FirmDecisions North America appoints Park Thomas as Audit Director

The world’s largest independent marketing compliance specialist, FirmDecisions, is delighted to announce today that Park Thomas has joined as Audit Director, North America. Park will be responsible for managing both U.S.-based and global…

Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Media iQ, the leading global analytics and technology company, announced the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position…

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