ZenithOptimedia: Global advertising investments continue to grow in 2011 and 2012
According to ZenithOptimedia’s predictions, Romanian market will be in decline in 2011, with a small rebound expected for the beginning of 2012. The decrease for 2011 is estimated to 4%, with variations on…
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion for media products…
WAZ Group will sell its businesses in Eastern Europe, including in Romania
Bodo Hombach, WAZ Group CEO, said, in an interview for Handelsblatt.com, that the company is going to sell the shares it owns in companies in Eastern Europe. He explained that “South-East Europe is…
Daily monitoring for Romanian dailies, available from BRAT – Romanian ABC
Romanian Bureau for Circulation Audit (BRAT) offers the possibility to audit the daily circulation for dailies. In July 2010, the General Assembly of Circulation Audit Department from BRAT decided to approve the new…
Romanian National Statistics Institute: 33 dailies and 143 magazines have “vanished” in 2009
Statistics from Romanian National Statistics Institute (INS) show that the number of Romanian daily titles shrinked, last year, by 33 and mention a decrease by 23.9% of the number of copies published in…
Changes & moves inside a Romanian media company, announced on blogs
Mediafax, the biggest Romanian news agency, Publimedia (print) and Apropo Media (online), all controlled by Adrian Sarbu, CEO Central Media Enterprises, will merge under Mediafax brand, according to Dragos Stanca’s blog
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