"OOH" tag

Marcel and Meetic / Match think commitment is the new sexy

A Kantar TNS Love Connections for Match in 2019 showed that, nowadays, 45% of single women complain about the lack of commitment of other singles and that in a world where one can…

World Out of Home Organisation confirms Toronto for inaugural Congress

The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. WOO represents Out of…

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

UK agency Tommy launches a new OOH offering to disrupt the space

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world. OOHTommy…

NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside images of real…

Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. For two weeks, the people of…

FCB Bucharest uses outdoor to promote Romanian Rugby Federation’s next games

Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the re-tour of Rugby…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

Posterscope published OOH Predictions for 2017

Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:  

 Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway

Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. The intense smell…

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