"programmatic" tag

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

RTB House enters Asia-Pacific markets

RTB House, tech company specialized in display advertising tailored to the users’ interests, announced expanding its operations to the Asia-Pacific, with the business activities in the region to be led by Jakub Ratajczak, Managing Director APAC. With…

TailWind & top Hungarian media players – together as Project Agora HU

Six of the leading Hungarian digital media players – RTL Hungary, Adaptive Media, Ads Interactive, Habostorta, Nosalty.hu and Russmedia – announced their intention to launch, together with TailWind, Project Agora Hungary, audience driven programmatic marketplace of premium local…

IAB Europe survey: Programmatic display advertising set to rise in Europe

Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed…

#ICEEfest 2015 in numbers: 90 international experts and over 2,000 participants from 14 countries to reunite in Bucharest

ICEEfest, the biggest festival in CEE dedicated to Internet, communication, digital marketing and connected technologies, starts in Bucharest this week. Over 90 speakers will take 5 different stages on Thursday and Friday and will  discuss about domains of maximum…

Programmatic advertising, a radical game changer for online industry, to be discussed at #ICEEfest

One of the most important subjects to be discussed at ICEEfest 2015 is Programmatic advertising, the totality of technologies and processes that automatize the process of buying, placing and optimizing the online ad spaces. The…

Romanian the group launched a new agency, specialized in programmatic media

For us, internet is another dimension of preoccupation, interaction, communication and existence, including commercial, for people and brands. Our clients were expecting from us, as always, to outrun the future. Prometheus is the answer…

TailWind presented Project Agora at dmexco’14, together with AppNexus

Project Agora, the first automated marketplace in Southern-Eastern Europe, was the main subject presented by TailWind during dmexco’14, the biggest European digital marketing event, taking place annually in Koln, Germany. TailWind took the stage to…

Magna Global on the state of programmatic industry, with “The International State of Programmatic”

Magna Global, IPG Mediabrands’ strategic global media unit and leader in media intelligence worldwide, released recently “The International State of Programmatic”, the latest research on the state of the programmatic industry in 24 markets across…

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