"repositioning" tag

New brand identity for pastel

The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly evolving industry. The…

Clever launched a new brand repositioning campaign with DDB Romania’s help

The advertising agency DDB Romania signed a new positioning for the brand Clever, as well as a campaign image alongside it.  Based on a rigorous research, in partnership with D&D Research, done on…

Apa Nova repositions and gets a new visual identity

Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

Media iQ becomes MiQ and repositions to become leading marketing intelligence company

Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully…

Vodafone Romania launches new brand positioning campaign

Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around the strapline “The…

FCB Bucharest rebranded Baneasa Shopping City

Starting the current autumn, Romanian commercial center Baneasa Shopping City has a new visual identity and a new positioning signed by FCB Bucharest. Under the slogan “All in the name of fashion”, the…

They changed the world. Not the shirt.

Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back to its roots…

D&D Research, 15 years later – the road from “at least 2 solutions” to “cool, old school”

Romanian research company D&D Research turns 15 this year and marks the occasion with a series of novelties, from a new positioning to new work tools and a new headquarters. The team which includes Dan…

From MakeSense PR to MakeSense: Repositioning, 4 partners and Euro 1/4M business

Five years after its founding, MakeSense PR repositions and switches from a PR agency to a communication and content agency, adding to its portfolio services of content creation and content marketing. Founded in 2010, MakeSense…

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