"Romania" tag

FCB orchestrated “the impossible” for Samsung at 2 music festivals in Romania

FCB Bucharest won a pitch and handled activations for Samsung Galaxy S10 at 2 music festival which took place in Romania, Neversea and Untold. The client asked the agency to submit the phone…

Unilever launched Plant Line personal care brand on Romanian market

Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital communication, in-store actions…

#UMImpactDay in Romania: Agency donated for the 2nd year a day to get involved in social causes

Romanian media agency UM donated this year too a day for involvement in social causes, with help of the Swedish organization for individual humanitarian help. On July 25th, the over 60 offices of…

Co-working market in Romania: Impact Hub Bucharest expands by merging with 3house

Impact Hub Bucharest, organisation supporting for over 7 years entrepreneurship in Romania via co-working, acceleration programs and events, merged with 3house, the new concept of work spaces launched in 2018. With this merger,…

Zenith: Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure in 2021, exceeding…

EIT Digital expands its network, Techcelerator from Romania joins the EIT Digital Ecosystem

Following a national selection, Techcelerator was elected to collaborate in Romania with EIT Digital – a leading European organization driving Europe’s digital transformation. In this capacity, Techcelerator will look for, and connect to…

McCann Worldgroup Romania – the only agency in Romania to win at Cannes Lions 2019

McCann Worldgroup Romania’s team was one of the 6 teams from all over the world that made it into the finals of the Hackathon and spent a week in Cannes, together with experts…

Romanian Effie Awards 2019: 31 awards scooped by 13 agencies and companies

13 agencies and companies were awarded during the Gala marking the closure of the 16th edition of Romanian Effies. The event took place at Romanian Atheneum and was hosted by Andi Moisescu. From…

Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M

Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania shows. The media…

Startup Europe Summit 2019 to take place in Romanian Cluj-Napoca on 21-22 March.

Cluj becomes the startup capital of Europe, on March 21-22, when leading players in technology entrepreneurship and innovation in Central and Eastern Europe will meet key actors in innovation ecosystems from Western Europe….

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