"Romania" tag

Agency g7 delivers mesmerizing consumer activations for PepsiCo

In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience for consumers. There…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

Golin Romania – shift at top management level, Irina Roncea to head the agency

Golin Romania announced a shift in its top management, with Irina Roncea to coordinate agency’s operations from the position of Deputy Managing Director starting July. After 10 years as member of Golin’s team…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

Tudor-Constantin Neagu to represent Romania at Roger Hatchuel Academy

Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives from all over…

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

Romanian creatives Raul Gheba and Karla Georgescu selected to join European creative elite

The Creative Express programme will this year be hosted at Pi Campus in Rome. The event, organized by the Art Directors Club for Europe (ADCE) in collaboration with Pi Campus, takes place May…

McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions

McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country. We say all the…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

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