"Serviceplan" tag

Germany´s DER SPIEGEL launches cross-media brand campaign together with Serviceplan

SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the…

German Supermarket PENNY encourages people to rediscover their inner child, with a Serviceplan campaign

This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’. PENNY’s first international campaign…

Serviceplan set up ambitious leadership team for Moscow office

Serviceplan Moscow have announced a new leadership team comprising three women at the top of their game; Evgenia Arabkina, Olga Starichenko and Anastasia Boykova.  The goal of the new team is to take Serviceplan…

Serviceplan Group wins global Vorwerk account

 Following an extensive pitch, Vorwerk Group has selected the integrated range of services offered by Serviceplan Group, which presented the client Vorwerk with a comprehensive proposal for the implementation of a new brand…

Serviceplan sets the scene for the BMW X Series with ‘Choose Your X’ Campaign

Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the “Choose your X” umbrella concept. Communication will…

Michael Kutschinski, former Ogilvy Germany, joins Plan.net Hamburg

Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is to take on the position of Managing Director Creation at Plan.Net UX. In his new role,…

Reporters Without Borders Germany and Serviceplan turn fonts of banned newspapers into #fontsforfreedom

More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched…

German musician Nena – campaign ambassador for PENNY Naturgut Range

Just in time for the beginning of the year,  PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Naturally for everyone”, the integrated…

In a world first, BMW drives THE 8 on Venice canals in global campaign from Serviceplan

In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles…

METRO’s third “Own Business Day” celebrates business owners

A holiday for the independent businesses: METRO’s “Own Business Day 2018” on 9 October gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their…

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