"spending" tag

WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole

Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over…

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

2Parale: Close to Euro 30M in sales for Romanian online stores in the last 12 months

According to 2Parale’s data, Romanians made over half million transactions online (550,000), spending close to Euro 30M (RON 127M). ITC is among the best sold categories, and the most bought brands in the mentioned…

Historic US Cyber Monday: Over $3BN in total digital sales

comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been spent online, up…

Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth

Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. The total Northern…

UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high

UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, according to the latest…

GroupM revises global 2013 ad spending forecast to 4.5% growth

GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. The forecast is…

Our news directly in your inbox:

AdHugger © 2018 All Rights Reserved