Tag: spending
Historic US Cyber Monday: Over $3BN in total digital sales
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been […]
Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth
Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. […]
UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high
UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]
GroupM revises global 2013 ad spending forecast to 4.5% growth
GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. […]
Zenith: 4.6% growth for global advertising market in 2013
ZenithOptimedia forecasts that the global advertising will grow 4.6% in 2013, led by developing markets and digital media. According to the predictions, the global ad spendings will increase in the […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]
eMarketer report: Worldwide online ad spending will reach to $96.8bn in 2014
According to “Worldwide Ad Spending” report from eMarketer, the worldwide online ad spending will reach to $96.8bn by 2014, growing with an annual rate of 11.9%. Although the global economy […]
eMaketer: Online ad spend will be 1/5 of total ad spend by 2014 in US
According to a report from eMarketer, US online advertising spending will reach $25.1 BN in 2010, a 10.8% growth compared to last year. Steady gains in online ad spending will […]
Euro 7.68BN spent in US for SEM in 2006
A report by Search Engine Marketing Professional Organization stated that North American advertisers spent nearly Euro 7.68bn on search engine marketing (SEM) in 2006, up 62% over 2005. SEMPO predicts […]