"Starcom Romania" tag

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives

Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In this context, you…

Programs ran by Visa in Romania help public handle their financials better

More than two thirds of the participants to the MoneyIQ financial literacy and Money Online e-commerce trainings, conducted by Visa and Junior Achievement Romania (JA) in schools, libraries and online, have managed to…

Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope

Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: Baby Boomers (people…

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