"strategy" tag

Anders Lange: How can the consumer help you?

Marketing is no longer enough for the consumers; they are sick and tired of ongoing advertisement and meaningless offers. Consumers want loyalty, experience and want you to care about them. The good thing…

Anders Lange on the ever connected world

Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…

Stefan Chiritescu takes over strategy duties for Cheil Centrade South-East Europe

Less than two years after becoming Head of Strategy at Kubis Interactive, Ștefan Chirițescu extends his role at group level, as Head of Strategy with Cheil Centrade South East Europe, to oversee 11…

Miruna Macsoda is Rusu+Bortun Cyber Growers’ new Managing Director

With more than 11 years of experience in the Romanian marcomm industry, in agencies such as Mercury360, FCB and DDB, Miruna Macsoda takes over the leadership of the digital agency Rusu+Bortun Cyber Growers,…

Georgiana Dragomir (Grapefruit): “What I would like to see more is a deeper integration between channels, both on a campaign level and also at a macro communication platform level”

Grapefruit is a user experience agency focused on solving business problems and making end-users happy. Launched in 1999, the agency representatives are devoted to finding the best solutions for your business by mixing…

Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections

Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will support the Romanian…

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted…

Friends\TBWA Bucharest to handle strategy and creative for PepsiCo’s Lay’s, Doritos, Star & Krax 

Friends\TBWA Bucharest will handle the strategy and creative for PepsiCo’s Lay’s, Doritos, Star and Krax in Romania. The agency will sign some of the digital campaigns for the first 2 brands and the…

With €6M in 2018, FintechOS posts financial results exceeding expectations, accelerates development strategy

FintechOS, company specialized in accelerating the digital transformation for the financial institutions, announces revenues exceeding €6M from selling FintechOS technology in its first year since founding. From this amount, €1M represent recurring annual revenues…

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