"trends" tag

Zélia Sakhi on future thinking, kindness and the new breed of creative

Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago in Stockholm, where…

WARC launches Toolkit 2018  

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…

Romanian Biz magazine launched Digital Report 2017

During Social Media Summit Bucharest, Biz magazine launched a new editorial project Digital Report 2017, with the support of Zelist Monitor and Screen Native. The report reunites information about the digital agencies in…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

Ingenico on mCommerce trends

Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data shows that 34%…

Elena Markos: In an uber-fast changing business environment, brands risk to be left behind if they don’t future-proof themselves

Elena Markos, Business Development Manager – UK, IRL & CEE WGSN, is a well-rounded senior consultant and has 16 years experience in different markets and regions, with constant performance in sales. At WGSN, her main focus is…

Consultancy: Poison, drugs and noxious weeds – the must have beauty products for 2016

The Future Laboratory consultancy today unveiled the ten extraordinary ingredients set to change the face of the beauty industry. From the unpalatable to the illicit and downright unusual, the unlikely ingredients will soon…

Post-Cannes: Creativity Trends in 2016

Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry in the year…

AdForum Worldwide Summit – 10 industry trends 

The invitation-only AdForum Worldwide Summit took place in New York on October 5-9 and reunited 30 agency search consultants with 23 agency CEOs and leadership teams from all disciplines. During the summit, 10 main trends emerged…

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