"TV" tag

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The development of the…

 Pro TV Romania appointed a new Head of Corporate Communication & PR

Starting November, Cornelia Sofronie Pitigoi joined Pro TV’s marketing team as Head of Corporate Communication and PR. Cornelia has over 14 years of experience within Procter & Gamble, where she occupied diverse positions…

Director Mehdi Norowzian joined Feel Films

Commercials, film and TV production company Feel Films is delighted to announce that the hugely talented and multi-award winning director Mehdi Norowzian is joining its roster. Named as one of the top 30 commercials…

IAB: European online advertising surpasses TV, record annual spend: €36.2BN

IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx…

Phoenix Media launches SETI, the first measurement and planning tool in digital OOH

Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). SETI is the…

Study: TV Commercials, avoided by 80% of Romanians

Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, event focused on…

ZO: Global mobile advertising spending to overtake desktop in 2018

In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, up from $50BN in…

mediaTrust: Blue Air – most visible airline in Romanian advertising in 2015

Blue Air is the airline with the highest visibility in a top of most advertised airlines in Romanian media compiled by mediaTrust (covering January 1st – July 31st and based on the analysis of 886…

Romanian Jazz signs a new campaign for Ardealul pate

Romanian Jazz signs a new campaign for Ardealul pate, using as “ingredients” tasty food, people from Ardeal and ad stereotypes. Pate is a handy food that matches Romanians’ taste. Speaking of our culinary preferences, we know we…

#MFB2015: Romanian media market, on the growing trend

Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. In 2014, the…

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