"TV" tag

Zenith: Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, growth projected to slow from 17 % to 9 % a year Internet advertising will account for 52 % of global advertising expenditure in 2021, exceeding the…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Regional campaign for home deco fans, from Vivre and Graffiti BBDO Romania

Graffiti BBDO created the new regional campaign “Vivre – It’s from Vivre”, which dramatizes the moment of a new acquisition for a home and presents it as a love-story, in more scenes between…

China to be Country of Honor at MIPCOM 2018

MIPCOM announced China will be its 2018 Country of Honour, at the world’s entertainment content market scheduled to take place in Cannes, France, from 15-18 October. “China has now emerged as a major producer…

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The development of the…

 Pro TV Romania appointed a new Head of Corporate Communication & PR

Starting November, Cornelia Sofronie Pitigoi joined Pro TV’s marketing team as Head of Corporate Communication and PR. Cornelia has over 14 years of experience within Procter & Gamble, where she occupied diverse positions…

Director Mehdi Norowzian joined Feel Films

Commercials, film and TV production company Feel Films is delighted to announce that the hugely talented and multi-award winning director Mehdi Norowzian is joining its roster. Named as one of the top 30 commercials…

IAB: European online advertising surpasses TV, record annual spend: €36.2BN

IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx…

Phoenix Media launches SETI, the first measurement and planning tool in digital OOH

Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). SETI is the…

Study: TV Commercials, avoided by 80% of Romanians

Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, event focused on…

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