"WARC" tag

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

UK advertising expenditure, up 1.3% in Q1

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

Dana Anderson to chair Warc Innovation Awards 2017

Warc’s Innovation Awards 2017, recognizing innovative thinking that delivers tangible results, will be chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelēz International. Overseeing Mondelēz’s global…

Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year

The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in…

Warc launched 2017 Innovation Awards

Warc launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers. The Warc Innovation Awards seek innovative strategies that might…

McCann Romania’s Rom campaign wins $10,000 Warc Prize for Innovation

McCann’s Rom campaign won $10,000 Warc Prize for Innovation in 2012, as American Rom beat competitors from 23 countries to claim prize awarded by Warc, the global marketing information service, for the best case…

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