Month: December 2011
Romanians spent Euro 10M on video games in 2011
Romanians spent Euro 10M on video games in 2011, according to data released by Romanian Diverta store and quoted by Wall-Street.ro. According to Wall-Street, there will be an estimated growth […]
Romanians expressing their opinions: more ranting and criticism online than offline
Romanians rant more and are more critical online than offline, according to a GfK Romania research that studied Romanian consumers’ opinions regarding the influence of word of mouth. According to […]
Romanian telecom group RCS&RDS will launch its own news TV, Digi TV, in 2012
Digi TV, a news TV owned by Romanian telecom group RCS&RDS, will be launched at the beginning of 2012, with George Orbean as project manager and news director of the […]
Thinkdigital sells Facebook in Romania
Thinkdigital Romania signed a partnership with Facebook and will handle social networks’ sales in Romania. The same partnership is active between Facebook and Thinkdigital also in other countries in Central […]
Springtime chose Violet to be its advertising agency in Romania
Romanian advertising agency Violet won the Romanian Springtime advertising account, following a pitch that took place in November and in which were involved 3 agencies. The 3 agencies that were […]
ISRA: Romanians are listening over 2 hours of music per day
Romanians are influenced by the music they listen, 62% saying that it has a big impact over they state of mind, according to a study realized by ISRA Center Marketing […]
Ogilvy Romania, awarded at Cristal Festival
Ogilvy Romania won 3 awards at the 11th edition of Cristal Festival (Meribel), in Film category, with TV ads “Creepy Bunny”, part of the campaign that promoted the 6th edition […]
White Image’s Inside 2011: Decrease of efficiency indicators for newsletters in Romania
The number of e-mails sent in Romania doubled but email marketing most important indicators show a decrease in open rate, render rate and click through rate, according to Inside 2011, […]
Dubai Lynx announces jury presidents for 2012 edition
Dubai International Advertising Festival, awards for creative excellence in advertising and communications in the Middle East and North Africa, announced the presidents of juries that for its 2012 edition, that will […]
New website for Romanian cosmetics brand Farmec
Romanian cosmetics brand Farmec launched its new website, www.farmec.ro. The new website has a friendly interface, useful information regarding the company and its products range, also offering the consumers the […]