Advertising

Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure…

Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah! 

Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by creative agency Hell…

Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform…

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is…

Romanian marcom: Oxygen takes over Frank Group

Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated communication agency. Tereza…

“Create a new beginning with ENGIE” – a new communication platform of ENGIE Romania, signed by Cheil | Centrade

ENGIE Romania launches a new brand communication platform, “Create a new beginning with ENGIE”, which brings to light the stories of those who use their energy to create, day by day, memorable experiences…

 ‘It Feels Good to Share’ by free sharing app OLIO in new UK-wide TV campaign

OLIO, the free sharing app and creative agency HELL YEAH! have launched an integrated campaign ‘It Feels Good to Share’, connecting millions of people to share unwanted food to combat food waste. Created…

First Bank launches the new mobile banking app integrated in the brand platform “The first to make a difference”, signed by Cheil | Centrade

Cheil | Centrade, assigned as the strategic and communication partner for First Bank, recently launched the bank’s American brand campaign in Romania – “The first to make a difference”. The campaign underscores First…

New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed…

Venatus expands in-game advertising offering with Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide….

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