Category: Effie
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
41 Awards at the Romanian 2020 Effies
18 agencies and companies were awarded at the 17th Effie Awards Gala that took part for the first time ever in the competition’s history in an online format on EFFIE […]
Leo Burnett Bucharest, together with Telekom Romania and Curtea Veche, finalists at Effie Awards Europe 2020
Leo Burnett Bucharest scores another success, making it again this year to the final stage of the annual competition recognizing the best of the best campaigns, Effie Awards Europe. The […]
Effie Worldwide Introduces Virtual Marketing Effectiveness Bootcamp
Effie Worldwide is launching a series of virtual workshops this fall, offering professional marketers training rooted in Effie’s framework of marketing effectiveness. The course offers support from industry mentors and […]
Effie Awards Romania go digital for the 17th edition
Effie Awards Romania announced its 17th edition will be digital, with the entry period starting in the end of August and lasting until October, with 3 participation deadlines. The 2 […]
2020 Effie Index names World’s most effective marketers
Effie Worldwide has today announced the 2020 Effie Index , the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and […]
Leo Burnett and Telekom Romania received two trophies at Effie Awards Europe 2019
During the Effie Awards Europe 2019 Gala, Leo Burnett Bucharest received two trophies for the Telekom Romania campaigns #NETLIBERATION and Vloggers’ Swap. #NETLIBERATION received a GOLD Effie in the category […]
Achim Rietze (Google ZOO): “The best EFFIE cases were simple in their storytelling and powerful in tying back the results to the objectives”
In 2001 Achim Rietze started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the […]
Romanian Effie Awards 2019: 31 awards scooped by 13 agencies and companies
13 agencies and companies were awarded during the Gala marking the closure of the 16th edition of Romanian Effies. The event took place at Romanian Atheneum and was hosted by […]
How To Win An Effie – Alina Buzatu (Geometry Bucharest)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare […]