Advertising

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign…

NYF’s AME Awards released 2020 AME Report

New York Festivals AME Awards released the 2020 AME Report, a two-tiered ranking of the world’s most successful agencies and brands according to their achievements in the AME Awards. The AME Agency Report honors…

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service

The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-Service twelve months ago.  The independent media operator adopted the technology to improve the effectiveness…

Zulu Alpha Kilo and the industry pull the ultimate all-nighter to save the ADCC

When you’ve been around for 72 years, you’ve seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like no other for…

Birth recruited Tobias Menzies and Kit Harington to announce its launch in UK

Production house Birth, based in Paris, launched in UK and recruited “a couple of locals” to help with the announcement: The Crown‘s Tobias Menzies and GOT‘s Kit Harington.  Memorable, droll, and with a touch…

Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care

Unilever South Central Europe (USCE) announced the appointment of Irina Urechean as Marketing Director Home Care, starting July 1st. Irina joins the USCE’s management and will coordinate marketing strategies for Unilever’s Home Care…

Anzu and League-M Europe partner to bring in-game video advertising to more European brands

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will…

tmwi supports nationwide study into spread of Covid with sponsorship backing

tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of…

Enigmatic campaign takes Maersk out of the oceans and into the future of logistics

The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best.  Danish creative agency…

8 industries in focus in the digital transformation process of Publicis Groupe Romania

Publicis Groupe Romania continues to accelerate the digital transformation process by which it aims to support the development of brands with efficient, data-based solutions. With the new model, the Group comes up with…

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