"Anders Lange" tag

Bring on the design! Through cleaver and agile thinking

Experience has come to stay. Brands are starting to wake up and realize their need to control the experience and selling a product is no longer enough. Their need to design the beginning-to-end…

Anders Lange: Advertisement, without advertisement!

Can you advertise without advertising? The short answer is no, the long answer is a bit more complicated. The consumer of today has advertisement blindness and ignores traditional advertisement. So how is it…

The future of B2B sales? Data driven sales!

The future of sales is changing, but why are sales changing? Sales are no longer done over the phone, you do not call in your orders, you rather order them through an E-Commerce…

Anders Lange: The rise and fall of the journeys

The only true thing in the world is that it is change and that is a constant. We live and die by that constant. We started with the measurement of our actions without…

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