"Customer journey" tag

Anders Lange: The rise and fall of the journeys

The only true thing in the world is that it is change and that is a constant. We live and die by that constant. We started with the measurement of our actions without…

What do Customer journey and digital transformation have in common?

Digital transformation is not a “let’s do it” approach, one needs to understand what digital transformation will do to own business organization, IT structure, business model and culture. Before starting that journey, figure…

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