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Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Hesburger works with Romanian Oxygen to increase its visibility in Romania and Bulgaria

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Hesburger works with Romanian Oxygen to increase its visibility in Romania and Bulgaria

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

DDB Europe wins C&A business across 18 markets

May 21, 2022May 21, 2022 Maggie Hanson All News, Business, Creativity

Retail fashion brand, C&A, has appointed DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch. DDB participated with agency resources from DDB Germany, DDB Amsterdam and adam&eveDDB.

The international cross-agency team (led by Iris Minnema, DDB Amsterdam together with creative lead Diana Sukopp, DDB Group Germany and strategic lead Ben Worden, adam&eveDDB) has been tasked with developing a new international, integrated brand platform. They have already started to implement strategic recommendations, with the first Brand Equity campaign expected to launch across key European markets (excluding the UK) this Autumn.

Dr. Maik Kleinschmidt, Head of Marketing at C&A Europe says:

“We have appointed DDB on the basis of its strategic thinking and creative credentials, as well as its ability to work effectively across multiple offices.”

Diana Sukopp, CCO of Lemon & DDB Germany, said:

“There are not many family businesses that dare to shape their 180-year history into a new destiny for the future. With this mandate, DDB gains more than the trust in creative and strategic excellence – we gain a partner for a joint pan-border vision to wake a sleeping giant all over Europe. That sounds like the components of a dam good story to tell.”

Toby Pschorr, CEO DDB Group Germany, commented:

“We are delighted to be working with C&A on its European business. This extraordinary task requires an equally unique setup. I am very proud of the teamwork across our offices, collaborating seamlessly right from the start.”

Ben Worden, Global Planning Partner, adam&eveDDB, added:

“C&A is a on a mission to be the go-to fashion brand for the modern mainstream all over Europe. To help them achieve that we’re working on a strategy that will drive the transformation of everything, from brand communications to digital and in store customer experience.”

The agency search and pitch selection process was conducted by the AAR Group UK. 

Tagged account adam&eve DDB agency C&A company DDB Amsterdam DDB Europe DDB Germany Europe pitch

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BAFTA and Emmy winning directors William Bartlett and Simon Wood collaborate with Publicis to deliver international Heineken Silver campaign
InterContinental Hotels & Resorts unveils limited-edition suites in collaboration with MTArt artist Claire Luxton 
Latest news
  • Oxygen launches Oxygen Media, a new specialized media planning & buying agency
  • Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE
  • Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
  • Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo
  • M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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