Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025
Apple, Microsoft and Google occupy the first 3 positions in Interbrand´s Best Global Brands 2026, a ranking surpassing $3.866 trillion in total brand value, up from $3.575 trillion in 2025 […]
Caroline Jaramillo, appointed Head of Fuse Colombia
Fuse, Omnicom Media’s global sports and entertainment division, has appointed Carolina Jaramillo as the Head of Fuse Colombia, ahead of the Bogotá-based office’s launch. With more than 15 years of […]
Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability
Żabka Group continues to combine above-market sales growth with network expansion, while the solid performance of new stores once again confirms the effectiveness and scalability of its expansion model. Over […]
From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform
We want to sleep better, have more energy, maintain our health, and live healthier, for longer. We are becoming increasingly well-informed and demanding regarding the choices we make for ourselves. […]
Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy
The conference “The Technological Revolution and Artificial Intelligence Regulation: Benefits, Opportunities and Risks” took place on 14–15 October 2026 in Bucharest, bringing together more than 120 representatives of European and […]
You know how many people enter your stores, but SIT-Mobil shows you how many walk past
In June, SIT promised audience estimates for the areas surrounding points of sale. Today, VALMARE AI Technologies is extending SIT-Mobil to the retail sector: the same technology used to measure […]
„The Good Alpine Life” starts at 1.400 meters, a story by Sonica
With the opening of the Radisson Blu Hotel, Sinaia Cota 1400, the brand universe and communication framework—crafted by Sonica for this new alpine lifestyle destination above Sinaia—comes to life. The […]
IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport
IAA Romania announces the launch of the Sports Marketing Masterclass: From Sponsorship to Impact for Business and Community, a program designed for professionals working in companies and agencies that use, […]
The first edition of the Women in Marketing CEE Awards celebrated performance in marketing
First edition Women in Marketing CEE Awards, held in Bucharest, brought together marketing and communication professionals from all over Central and Eastern Europe and rewarded performance in an industry undergoing […]
Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day
The context and the challenge Having established itself as one of the world’s most acclaimed festival brands—consistently ranking among the top three international festivals—and standing as one of the top […]