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Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care
Unilever South Central Europe (USCE) announced the appointment of Irina Urechean as Marketing Director Home Care, starting July 1st. Irina joins the USCE’s management and will coordinate marketing strategies for Unilever’s Home Care…
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Initiative launched the Media Fact Book 2020 report
At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step of EUR 401…
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Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…
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Modex partners with UiPath to offer log immutability for RPA robots
Modex has partnered with UiPath, the leading enterprise Robotic Process Automation (RPA) software company, to enhance the traceability of operations involving software robots and improve governance by enabling immutability for activity logs. Through…
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Romanian event organizer Evensys launched the Conference Subscription
The events industry was hit by the COVID pandemic since before isolation was imposed in Romania, with flights being stopped afterwards and people urged to stay indoors as a consequence of the emergency…
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pastel and Unlock Market Research launch “Open Insights”
The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market Research company and…
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Keeping Local Businesses Alive with RXM Creative VirtualCheers.org
There are many virtual drinks initiatives around to keep us sane in these challenging days, but independent creative agency RXM Creative launches VirtualCheers.org, a virtual drinks initiative with a difference. It’s a website…
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Brewers of Romania launched #MancareDeSuflet #SOSHoReCa, a campaign to support the HoReCa sector
The Brewers of Romania Association initiates #MancareDeSuflet #SOSHoReCa, a campaign that aims to draw consumers’ attention to the economic situation in the hospitality sector, strongly affected by the interruption of activity during the…
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Video-mapping in the neighbourhood: Work out your optimism
Today, starting 21:00, Urban Monkey and One Night Gallery will bring back the art in the middle of the city and will encourage the people to be active, even they are staying at…
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Evensys launched the marketing portal Romania Back to Business
Year after year we are enjoying Webstock together and we cannot wait to see each other again. That is how the latest Evensys newsletter started. Even though we stay in house for a…
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Adsider LIVE programmatic conference goes online on May 21
Amid COVID-19 health risks, the organizers of Adsider Conference have made a decision to split the event into two separate formats. The offline conference, scheduled to take place on May 21-22 in Kyiv,…
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Romanian Canopy takes over Moldovan Umbrela Studio and expands its business with video animation services
Canopy, Romanian online marketing agency focused on PPC, acquired Umbrela Studio, most experienced graphical and video production studio from Moldova. The take over marks the expansion of agency’s services with video animation production,…
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Covid-19: UN launched an unprecedented global brief, creatives answer with #GlobalCreativeReview
Last week, the UN launched an unprecedented global brief to creatives worldwide to help tackle health and awareness during Covid-19. A group of creatives around the world, from agencies including FCB, Happiness and…
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BDR Associates Launched #SolitarDarSolidar, #NotTogetherNotAlone Platform
Public Relations have the power to turn isolation into communication BDR Associates set up the #SolitarDarSolidar platform, to engage all professionals from communication and all other industry fields that are now working from…
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Biz launched BizRemote, a special section dedicated to companies
The economy is strongly impacted by the coronavirus and Romania is just at the beginning of it. Starting this week, almost all companies that could let their employees work from home implemented this…
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Women in business about inclusivity and diversity, on International Women’s Day
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality. International Women’s Day…
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31 brands laureate at Superbrands Anniversary Gala “Imagine: The Art of Building Brands”
Superbrands Romania celebrates 15 years of activity in evaluating and promoting branding culture, through the Superbrands Gala, a reference event, which awards brands with Superbrand status, in the local market. Symbolically titled “Imagine:…
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TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally
TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour. Digital Screens in Carrefour hypermarkets. The initial phase of the partnerships…
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White Square is open for 2020 edition
XII International marketing and advertising festival White Square – one of the largest creative festivals of communication industry on the territory of Europe – announced the call for entries. Festival is annually attended…
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Costin Cocioaba to handle Influencer Marketing at 2Performant
Costin Cocioaba joins 2Performant.com starting January 2020, as Influencer Marketing Manager, position in which he will coordinate the development of the influencer marketing department. The expansion of 2Performant to welcome brands that wish…
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Real Time Data — TPS Engage and AdMobilize partner to accelerate DOOH video analytics adoption
TPS Engage and AdMobilize are partnering to offer unique added value to Digital Out of Home screen owners and advertisers globally. Starting today, Digital Signage networks that work with TPS Engage will have access to…
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#MaxMaraBearingGifts and Low turn Max The Teddy into a holiday season hero
#MaxTheTeddy is a cute bear mascot and social-media-star-on-the-rise as of his first public appearance – in the maxi version of himself – at the Max Mara Spring/Summer 2019 runway show, where he was…
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UiPath promotes Mandy Sebel to Chief People Officer
The leading robotic process automation (RPA) software company, UiPath, announced the promotion of Mandy Sebel to Chief People Officer (CPO), effective January 31, 2020, reporting to CEO Daniel Dines. Sebel, who brings more than 20…
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IAB Europe published the 1st edition of its Digital Transformation Playbook
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, published the first edition of its Digital Transformation Playbook. The IAB Europe Digital Transformation Playbook 2019 is the result of great…
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Stendahls crafted the perfect Christmas gift – a parking dock for mobiles – for Länsförsäkringar
Swedish agency Stendahls built the perfect Christmas gift for their clients from Länsförsäkringar, namely the DE:VICE, conceived as a parking station for mobile phones which allows their owners to spend more time with…
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Roxana Buha, appointed Head of Investment at Publicis Groupe Romania
Starting November, Roxana Buha was appointed Head of Investment at Publicis Groupe Romania. Roxana is one of the most experienced professionals in the Romanian media industry, with more than 20 years experience in…
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GapMinder-TechAngels, the first partnership in Romania between an institutional investor and private ones
GapMinder Venture Partners BV and TechAngels announce the first partnership in Romania between an institutional investor and private ones. Based on it, GapMinder will participate with a similar amount in any round of…
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Julien Saurin and Nicolas Gadesaude, appointed creative directors @Rosapark
Paris agency Rosapark is announcing the appointment of Julien Saurin and Nicolas Gadesaude team as creative directors. Julien Saurin (Artistic Director) and Nicolas Gadesaude (Copywriter), who have been working together for 10 years, met…
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CESA Grand Finale in Bucharest: Druid, Start-up of the Year
Over 500 entrepreneurs and professionals from Romania and CEE attended, on November 21st, Central European Startup Awards Grand Finale – Ecosystem Summit & Awards Ceremony, organized by Impact Hub Bucharest. During the ceremony,…
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TPS Engage, awarded by Shinhan Financial Group
TPS Engage, currently expanding in Korea, received an award from Shinhan Financial Group, the first bank of South Korea and one of the largest financial institutions in the region. TPS Engage was one…
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign…
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The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service
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Zulu Alpha Kilo and the industry pull the ultimate all-nighter to save the ADCC
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Birth recruited Tobias Menzies and Kit Harington to announce its launch in UK
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Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign…
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Romanian event organizer Evensys launched the Conference Subscription
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Orhan Gorbon: How to skillfully navigate between two businesses
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Cat Agostinho on turning a bad situation into a positive
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Anders Lange: Design thinking – why should you care?
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Romania: The Alternative School – Eurobest Semester – open for applications
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Anders Lange – The road from digital transformation to digital strategy (Part 1)
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Romanian agency Grapefruit turned 20
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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
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FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
Druid partners with KeysFin for commercial risk analysis or direct crediting via Druid chatbots
Druid, specialized in developing chatbots for Entreprise type organizations, signed a technological partnership with KeysFin, provider of credit risk management solutions and business information in Romania. Through this partnership, the companies will be…
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May 15, 2020Romanian event organizer Evensys launched the Conference Subscription
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May 12, 2020
Paul O’Donnell, Chief Executive of Ogilvy EMEA has been elected as the new President of the EACA
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May 7, 2020
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April 21, 2020
The Humblebrag expands its scope by hiring Marit de Hoog as Impact Marketing Manager
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March 22, 2020
BDR Associates Launched #SolitarDarSolidar, #NotTogetherNotAlone Platform
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June 25, 2020WOPA and Pain Plaisir create a collage between bread and city
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June 16, 2020
Loncolor EXPERT HempStyle received the distinction “Product of the Year”
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June 3, 2020
DDB Paris establishes The Price as first brand film for Honda Motorcycle France
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May 25, 2020
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May 1, 2020
Green Group,Romania’s first industrial recycling park, rebranded
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June 3, 2020IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
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May 25, 2020
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May 25, 2020
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May 20, 2020
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May 8, 2020
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June 26, 2020Romanian start-up Flip.ro receives a €250,000 investment to accelerate growth
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June 4, 2020
#Startup tips: Six best ways to use digital tools to facilitate better connections with clients
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May 1, 2020
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April 21, 2020
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April 21, 2020
iStyle to introduce Druid chatbots to automate tech support activities offered by iStyle Service
