Author: Cristi Filipescu
RBC, the market leader in local IT solutions for modern retail and banking, takes over SmartPay Software
Romanian Business Consult (RBC), the local market leader in IT solutions for modern retail and banking, has completed the acquisition of SmartPay Software (SPS), a software entrepreneur with major expertise […]
“Sharing your passion for music with the world. Priceless”, the Mastercard invitation
Mastercard continues its partnership with Electric Castle, one of the most important music festivals in Romania, organized at Banffy Castle, in Cluj, between July 13 – 17, and encourages festival-goers […]
The Future of Creativity sets communication trends on July 28 at Mindspace Victoriei
How was Cannes Lions 2022? What was unmissable? What served as inspiration and what do the new mechanics look like in communication, after two pandemic years and a present currently […]
„Something good awaits you” – the latest McDonald’s brand platform, launched by DDB Romania
DDB Romania signs the newest McDonald’s brand platform, accompanied by an extensive communication campaign. “Something good awaits you” has two main components: a Brand Manifesto and an Employer branding campaign, […]
Lavazza delivers the perfect serve for Wimbledon Centre Court’s 100-year celebration’s
Thousands of tennis enthusiasts will begin filling the courts at Wimbledon today as the iconic Championships play host to a full crowd for the first time in two years. To […]
#ParkingBookmarks, a unique bookstore campaign that promotes reading for drivers
In partnership with Veranda Mall, Cărturești launched the “Parking Bookmarks” campaign to promote reading by transforming the shopping mall’s underground parking lot signage into discount vouchers for books. Until August […]
Universal Music Group for Brands launched UMusic Media Network
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]
Free delivery, full of humor, all over the country, in the latest Altex campaign signed by DDB Romania
We are used to being surrounded by news about price increases, delays, problems, and we want to escape. Being Romanians, we are used to using humor to make fun of […]
Grand Effie 2022 went to „Book a Vax” – Curtea Veche Publishing House and House of Arrows
18 agencies were awarded at the 19th edition of the Effie 2022 Gala. In total, 1 Grand Effie, 9 Gold Effie, 19 Silver Effie and 30 Bronze Effie were awarded. […]
Red Bull Romaniacs 2022 turns up the adrenaline with MILWAUKEE® in the extreme competition in Sibiu
MILWAUKEE® will turn red hot this edition of Red Bull Romaniacs which will take place from July 26 to July 30 in Sibiu and on the spectacular off-road trails in […]