Author: Andrei Ionescu
With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights
Henkel, in partnership with Mediascope, implemented SparkSense technology within the Retail Data Analysis project, designed to bring to retail a more precise approach regarding the visibility, exposure, and performance of […]
Mihnea Gheorghiu, Global Chief Creative Officer LePub, inducted into The Golden Drum Hall of Fame
Golden Drum, International Festival of Creativity, proudly welcomes Mihnea Gheorghiu, Global Chief Creative Officer of LePub Network, to its Hall of Fame. He joins an esteemed cohort of visionaries and […]
KA-BOM: An ecosystem of specialists working together to improve collaboration in organizations
KA-BOM officially launches on the Romanian market as a “one stop shop” for facilitation, built around interdisciplinary collaboration. The brand was initially created for the facilitation business developed over the […]
Cohn&Jansen signs the George Business launching campaign
Cohn&Jansen announces the launch of the communication campaign for George Business, the new BCR ecosystem dedicated to Romanian entrepreneurs. Designed around the real needs of the business environment, George Business […]
Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations
As a partner of Mercedes-Benz Bucharest Fashion Week 26/27, Mediascope provided and implemented a digital ecosystem of installations, contributing to the amplification of the visual experience of the event.The event […]
Schwarzkopf – Official Hair Partner for Mercedes-Benz Bucharest Fashion Week
Schwarzkopf joins Mercedes-Benz Bucharest Fashion Week (March 24 – 28) as Official Hair Partner and assumes a visible role in one of the most relevant fashion events in Bucharest, bringing […]
Cohn&Jansen and Napolact give “free rein to cravings” with the new Pofticios yogurt
Cohn&Jansen and Napolact build the new Pofticios starting from the real tension between children’s cravings and parents’ rules. When it comes to children’s nutrition, parents live every day between rules, […]
MullenLowe Romania to communicate Stella Artois and Corona in Romania
MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic […]
Paradise Lost at ASTRA Rock 2025
British gothic metal legends PARADISE LOST are closing the last day of the ASTRA Rock Festival 2025, which takes place on the weekend of August 15-17 at the ASTRA Open […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]