Author: Andrei Ionescu
From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform
We want to sleep better, have more energy, maintain our health, and live healthier, for longer. We are becoming increasingly well-informed and demanding regarding the choices we make for ourselves. […]
Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy
The conference “The Technological Revolution and Artificial Intelligence Regulation: Benefits, Opportunities and Risks” took place on 14–15 October 2026 in Bucharest, bringing together more than 120 representatives of European and […]
You know how many people enter your stores, but SIT-Mobil shows you how many walk past
In June, SIT promised audience estimates for the areas surrounding points of sale. Today, VALMARE AI Technologies is extending SIT-Mobil to the retail sector: the same technology used to measure […]
„The Good Alpine Life” starts at 1.400 meters, a story by Sonica
With the opening of the Radisson Blu Hotel, Sinaia Cota 1400, the brand universe and communication framework—crafted by Sonica for this new alpine lifestyle destination above Sinaia—comes to life. The […]
Ulrik Rasmussen joins Mediascope’s agency Board
As part of Mediascope’s continued international growth strategy, the agency is excited to announce the appointment of Ulrik Rasmussen as Board Member. He will support the Board with corporate and […]
Interbrand Appoints Estelle Wackermann as Managing Partner, based in London
Interbrand, the world’s leading brand strategy consultancy announced the appointment of Estelle Wackermann as Managing Partner, strengthening agency leadership as it continues to drive growth and deepen client partnerships across […]
Mediascope received the Brand Experience Award at French Tech Bucharest
In the presence of 250 VIP guests at the French Embassy in Bucharest, and as part of the French Tech Bucharest initiative, the trade marketing agency Mediascope was honored with […]
Sector 7 HUB launched Imopoly, through a playful digital campaign
Difficult choices are made much easier when the spirit of adventure and play intervene in the landscape. Such as, why not, moving to Cluj-Napoca. The same happened in the case […]
With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights
Henkel, in partnership with Mediascope, implemented SparkSense technology within the Retail Data Analysis project, designed to bring to retail a more precise approach regarding the visibility, exposure, and performance of […]
Mihnea Gheorghiu, Global Chief Creative Officer LePub, inducted into The Golden Drum Hall of Fame
Golden Drum, International Festival of Creativity, proudly welcomes Mihnea Gheorghiu, Global Chief Creative Officer of LePub Network, to its Hall of Fame. He joins an esteemed cohort of visionaries and […]