Category: Marketing
LePub appoints Carmen Bistrian and Alessandra Turra among its Senior Global Executives
LePub, part of Publicis Groupe, announced the appointment of Carmen Bistrian as Global Director of Creative Excellence & Awards and Alessandra Turra as Global Head of PR & Communications, two […]
With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights
Henkel, in partnership with Mediascope, implemented SparkSense technology within the Retail Data Analysis project, designed to bring to retail a more precise approach regarding the visibility, exposure, and performance of […]
Over 300 children supported for Easter through the Dana Voiculescu Foundation campaign “Dress and Shoe a child for Easter”
The Dana Voiculescu Foundation successfully concluded the campaign “Dress and Shoe a Child for Easter,” an initiative dedicated to supporting children from disadvantaged communities by giving them the opportunity to […]
AB InBev wins Cannes Lions Creative Marketer of the Year for an unprecedented 3rd time
The Cannes Lions International Festival of Creativity has announced AB InBev as the 2026 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed […]
Lucy Aitken appointed Pumpkin’s Content Director, bolstering the agency’s commercial offering
Pumpkin, the B2B PR agency for marketing, creative and digital agencies, announces the appointment of Lucy Aitken, former Head of Content for LIONS Intelligence at Cannes Lions. Lucy will lead […]
Romanian KUBIS Interactive unveils new leadership team, lead by Radu Florescu
Romanian agency KUBIS Interactive unveiled a new leadership structure, with industry veteran Radu Florescu taking over the CEO role, and Carmen Miruță joining as COO, in a move that marks […]
IRL is better, MARC-ANTOINE BARROIS appoints Fred & Farid to lead communications for the launch of its first New York boutique
Marc-Antoine Barrois, Parisian couture and haute perfumery maison, radical and sincere, defined by a physical relationship to luxury, has always known that true luxury cannot be captured; it must be […]
Serena Williams returns to the court as new Heineken® 0.0 global ambassador
Heineken® 0.0 announced Serena Williams as its new global brand ambassador, launching a multi-year partnership that celebrates the joy of connecting with others through one of the world’s fastest-growing social […]
UK Packaging Pact launches to unlock progress in transforming packaging
The UK Packaging Pact had its official launch yesterday at Sustainable Ventures. Attended by founding signatories, the event brought together businesses, governments, and experts to mark the start of a […]
Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards
Effie Worldwide, the global authority on marketing effectiveness, unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards. The Global Best of the Best […]