Marketing

reIMAGINE HUB – a reimagined space dedicated to the personal growth

After launching the platform www.reimagine.ro the full service agency Pandorra Story Style, considered it was time for a new project – reIMAGINE Hub – the place where each one of us can reimage…

Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 

Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps…

The Romanian investment market, up in H1, despite pandemic; major deals postponed or canceled. Investors active in land transactions continued to seek new projects

The first half of the “pandemic year” closed with a total value of investment transactions worth €408M in Romania, around 18% above the first semester of 2019, with office assets accounting nearly 86%…

Venatus expands in-game advertising offering with Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide….

The Alternative School launches the application period for Roger Hatchuel Academy

For the 17th year in a row, The Alternative School is organizing the selection for Roger Hatchuel Academy. Roger Hatchuel Academy is a prestigious career accelerator for young people aged 18 to 23, passionate…

Romanian Commercial Bank (BCR( and Dateio launched George Moneyback

BCR’s mobine and internet banking app, George, introduced under its umbrella the new George Moneyback program. available directly inside the app, the program offers a series of rewards to BCR clients that will…

H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International

New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by nearly 28%, to…

Embassy of Dutch Creativity travels around Europe, visiting Copenhagen on August 16th – 18th

This summer, a mobile version of Embassy of Dutch Creativity will visit European creative and innovative hotspots, including Hamburg. The Dutch creative trade mission will pay a visit to Copenhagen from August 16th…

WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown

Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the…

Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. Admixer asked 61…

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