Category: Marketing
Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025
Apple, Microsoft and Google occupy the first 3 positions in Interbrand´s Best Global Brands 2026, a ranking surpassing $3.866 trillion in total brand value, up from $3.575 trillion in 2025 […]
Caroline Jaramillo, appointed Head of Fuse Colombia
Fuse, Omnicom Media’s global sports and entertainment division, has appointed Carolina Jaramillo as the Head of Fuse Colombia, ahead of the Bogotá-based office’s launch. With more than 15 years of […]
„The Good Alpine Life” starts at 1.400 meters, a story by Sonica
With the opening of the Radisson Blu Hotel, Sinaia Cota 1400, the brand universe and communication framework—crafted by Sonica for this new alpine lifestyle destination above Sinaia—comes to life. The […]
IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport
IAA Romania announces the launch of the Sports Marketing Masterclass: From Sponsorship to Impact for Business and Community, a program designed for professionals working in companies and agencies that use, […]
The first edition of the Women in Marketing CEE Awards celebrated performance in marketing
First edition Women in Marketing CEE Awards, held in Bucharest, brought together marketing and communication professionals from all over Central and Eastern Europe and rewarded performance in an industry undergoing […]
pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.
The World Out of Home Organization (WOO) today published the second and final report from the WOO Global pDOOH Expenditure Study 2026, completing the first independently aggregated, supply-side picture of […]
Mediascope received the Brand Experience Award at French Tech Bucharest
In the presence of 250 VIP guests at the French Embassy in Bucharest, and as part of the French Tech Bucharest initiative, the trade marketing agency Mediascope was honored with […]
Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi
Interrail B.V., the Dutch company behind the iconic Interrail rail Pass, has launched a new global brand platform showing that travel does more than take you somewhere new – it […]
Artown NOW answers: Is Ploiești the capital of urban art?
Artown NOW, Romania’s only urban art annual, announces its fifth edition, which will take place in Ploiești between September 18 and October 4, 2026, under the theme “The Grammar of […]
Jung von Matt NERD launches Roblox game format for branded live tournaments
Jung von Matt NERD is entering games publishing with the launch of One Last Stand, its first original Roblox title. Designed specifically for physical events, the game serves as the foundation […]