Category: Marketing
Coded Agency celebrates growth with rebrand
Global modern communications company, Coded Agency, announced a strategic overhaul of its branding and website following steady growth and innovation into new markets and industries. Coded Agency, formerly known as codedpr, […]
Eventive launches Social Media Live – 1st audio conference in Romania
After a year marked by Covid 19 and as social media evolved and new trends rose up, like group videocalls, there is no surprise one new trend evolved, social audio. […]
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Loncolor Ultra relaunches with a new packaging
Loncolor, Romanian brand and market leader in the hair coloring category, has been preparing for more than a year a lanrge rebranding project for its most popular range in the […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
CarlNann – new identity after breaking from FCB Network
After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to […]
Shutterstock Names Meeckel Beecher as Head of Diversity, Equity and Inclusion
Shutterstock, Inc. , a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced Meeckel Beecher is joining the Company as Head […]