Marketing

Cavai Announces Significant Growth Plans With Investment Partner And Unveils Senior Key Hires

Cavai, the leading conversational advertising platform, today announced that following on from the investment of €1.5 million from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires….

BOLD by Profero study: Creativity meets A.I.

How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands used creatively AI…

IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to €64.8bn, driven by…

The 41st Annual Telly Awards Honors Winners Sony Music, Partizan, HBO Latin America, ESPN Films, BBC, iHeart Media, Narratively Creative, Warner Bros., and Disney

The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, including Jeff Buckley’s “Sky Blue Skin” music video from Sony Music Entertainment, Partizan’s…

Shutterstock provides Asset Assurance, protection for businesses licensing editorial images and video to amplify their brand message amid the pandemic

Shutterstock, leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset Assurance™, a new product that offers brands and businesses guaranteed protection when licensing editorial content for…

Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home

Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half compared to employees…

Fiona Wylie (The Brand Champions): Chemistry with kindness: how virtual pitches could fix pitching

Fiona Wylie, CEO and Founder, The Brand Champions, wrote, in an opinion for AdHugger, about pitches and how virtual pitches could actually fix pitching.  Fiona Wylie is an experienced brand veteran who founded…

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find

Channel Factory,  a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…

1stAveMachine and The Gotham Group Launch YouTube Reading Series ‘Gotham Reads’ For Quarantined Kids

The Gotham Group has partnered with a number of children-centered non-profits to launch a YouTube reading room series, Gotham Reads, a new channel that will feature close to 75 top children’s authors, content…

Altex Romania and UniCredit Bank S.A. contribute to the improvement of intensive care units of hospitals in Romania

Altex Romania announces that UniCredit Bank S.A. joins the #Together campaign. The financial institution joins the initiative which aims to provide 30 beds in intensive care sections of Romanian hospitals with state-of-the-art monitors…

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