Category: Marketing
LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign
Premium skincare brand LANEIGE has appointed Jung von Matt HANGANG to lead the global push of its Bouncy & Firm (B&F) Serum campaign – uniting immediate impact with long-term performance […]
Legal AI Legora got Jude Law to front its global brand campaign
After raising $550 million at a $5.5 billion valuation, Legora is upping the ante with its first global brand campaign. With the US, UK and the Nordics as priority markets, […]
Contagious Radar 2026 reveals the key trends set to shape culture and marketing in the year ahead
The Contagious Radar 2026 identifies key cultural and technological trends that will impact the marketing industry in the year ahead. From the rise of nostalgia to the death of aspiration, […]
BBH books LastMinute.com
Creative agency BBH has been appointed by the European leader in Dynamic Holiday Packages, lastminute.com, to develop a new brand platform for key European markets. Deemed as “under 30 days”, […]
Schwarzkopf – Official Hair Partner for Mercedes-Benz Bucharest Fashion Week
Schwarzkopf joins Mercedes-Benz Bucharest Fashion Week (March 24 – 28) as Official Hair Partner and assumes a visible role in one of the most relevant fashion events in Bucharest, bringing […]
West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination”
West Japan Railway Company (JR West) and Saffron Brand Consultants today unveiled a new brand strategy and visual identity for the Setouchi region, positioning it as Japan’s “third destination” for […]
Making Cold Visible: How Mediascope redefined Thermo Communication for Coors
Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full […]
MullenLowe Romania to communicate Stella Artois and Corona in Romania
MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Addiction Expert Dr. Anna Lembke Comes to Bucharest to Speak About Digital Dependency and the Attention Crisis
Dr. Anna Lembke, one of the most influential international voices in the field of addiction and mental health, psychiatrist, professor at Stanford University, and author of the global bestseller Dopamine […]