Category: Marketing
Nikos Bartzoulianos joins Electrolux Group as new Chief Marketing Officer
Joining from Samsung, Nikos Bartzoulianos takes on the role of Group Chief Marketing Officer (CMO) at Electrolux Group on August 23, 2024. Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO […]
Tommy Hilfiger and U.S. SailGP Team announce milestone global partnership
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. Sharing an […]
San Francisco Bay Coffee taps Cutwater as Creative and Media Agency of Record
Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New […]
Romanian Oxygen to communicate for RetuRO
Oxygen was selelected by RetuRO, administrator of the Guarantee – Return System, to handle PR and communication to general public for the circular economy system, biggest in the country. Oxygen […]
Brands&People Unveils “Hazlo Sin Filtros” Campaign for Innvictus
Brands&People, the innovative creative consultancy and part of the TBWA global collective, unveiled their latest advertising campaign, “Hazlo Sin Filtros” (meaning “No Filter”), crafted for the renowned retail brand Innvictus. This […]
Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024
Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]
Romanian White Image, certified in email deliverability
White Image, Romanian specialist in business process automation and optimization solutions, received certification in email deliverability (Deliverability Fundamentals Certificate) from emailExpert.com, independent international association in email marketing. In 2024, White […]
Jameson Fosters Friendships at Electric Castle 2024
This year, Jameson brings the Irish spirit to Bonțida once again, continuing the tradition of creating memorable experiences in the heart of the festival, alongside friends. Jameson will build the […]
Heidi Chocolat launched Mozart Koogles in Romania
Heidi Chololat, chocolate manufacturing company, celebrated this spring 1 year since launching Mozart Koogles brand on the Romanian market. Mozart Koogles pralines come in 5 assortments: Famous Nougat, Tender Orange, […]
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]