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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Marketing

Photo by explorenation # on Unsplash

Automobili Lamborghini and Dentsu Creative Italy Take the Super SUV to New Heights

Automobili Lamborghini and Dentsu Creative Italy unveil the  launch film for the new Urus SE Performante, the new pinnacle of the Urus range and the most powerful expression of Lamborghini’s […]

July 28, 2026August 6, 2026 Cristina Blanaru Ads, All News, Business, Creativity, Marketing

Romanian Innovation Cluster built the 1st full roadmap for AI implementation

Romanian Innovation Cluster closed, on June 1st, at Marmorosch Hotel in Bucharest, its first full strategic roadmap for practical implementation of AI within Romanian companies. The effort included 2 complementary […]

July 4, 2026July 9, 2026 Cristina Blanaru All News, Business, Digital & Media, Events, Tech

Pullman reinvents hospitality with a new platform built on human exchange

Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its original DNA and reinterpreted for today’s world, Pullman positions human […]

July 2, 2026July 2, 2026 Cristina Blanaru All News, Business, Marketing, Travel & Hospitality

Mediascope implemented the “Après Skrew” activation platform for Skrewball

Mediascope supported the launch of Skrewball on the Romanian market by implementing the experiential activation platform “Après Skrew”, a concept developed by the brand for the cold season. The activations […]

June 25, 2026June 25, 2026 Newsroom Creativity, Marketing

Swedish region posts an open letter to Bryan Johnson in Los Angeles Times

A Swedish region has taken out advertising in the Los Angeles Times to share an open letter inviting Bryan Johnson to experience Långevity – a simpler take on longevity inspired […]

June 25, 2026June 25, 2026 Newsroom Creativity, Marketing, Travel & Hospitality

D&AD launches intensive creative leadership residency in New York

D&AD has partnered with transformation firm SYPartners, to launch Creative Leaders: The NY Residency — an intensive five-day creative leadership residency in New York, bringing twenty CMOs, CCOs, Chief Design […]

June 25, 2026June 25, 2026 Newsroom All News, Business, Know-how Sharing, Leadership / Mentorship, Marketing

K-beauty brand Anua Expands Its KPop Demon Hunters Collaboration With New Global Campaign by BBH Singapore

Korean skincare brand Anua is launching a new global campaign as part of its ongoing collaboration with Netflix’s KPop Demon Hunters. Created by BBH Singapore, “Gonna Be Glowin” brings Anua’s […]

June 25, 2026June 25, 2026 Maggie Hanson All News, Business, Creativity, e-Commerce, Fashion / Beauty, Marketing

www.moldova.md, new official digital platform for the Republic of Moldova

Invest Moldova Agency launched the official digital platform of the Republic of Moldova, www.moldova.md. Designed as a modern identity card for the country, the platform provides a structured, easy-to-navigate presentation […]

June 19, 2026June 19, 2026 Cristina Blanaru All News, Branding, Business, Digital & Media, Marketing

AI DAY to explore concrete, legal, and strategic AI implementation within organizations in Romania

AI DAY, the first business event in Romania dedicated exclusively to the practical implementation of AI in companies—from a legal, strategic, and operational perspective—will take place on July 1, 2026, […]

June 12, 2026June 12, 2026 Newsroom All News, Business, Events, ITC, Know-how Sharing, Tech

EKN Solutions, a Numatec Subsidiary, Expands Its Activities in Romania

EKN, a company specializing in marketing and technology solutions and part of the multinational Numatec group, has entered the Romanian market. The company chose to expand its activities into one […]

June 10, 2026June 10, 2026 Maggie Hanson Business, Marketing, Tech

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