Category: Marketing
Müller launched humorous new Bliss campaign which pokes fun at the seriousness of the luxury category
Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce […]
David Masterman promoted to Executive Creative Director VCCP
VCCP, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters. David’s promotion comes at an exciting […]
Laur Raboj joins Romanian GMP & U as Co-Creative Director
In a move meant to shape even more its Idea Company DNA, GMP & U consolidated its creative team by appointing Laur Răboj as Co-Creative Director & Head of Copy. […]
Children’s Oral Health Overview, DENT ESTET 4 KIDS Study
After nearly two decades of sustained efforts in early oral health education, results are starting to show: fear of the dentist is increasingly replaced by curiosity, and routine check-ups are […]
Turning 15, Romanian Conan PR reports 30% increase of turnover and top brands among clients
Conan PR, Romanian independent communication agency, celebrated recently 15 yers of activity. The agency has a portfolio including local and international clients in areas spanning from Tech/IT or Automotive to […]
Dom Perignon launched “Creation is an eternal Journey campaign
Dom Perignon and BETC Etoile Rouge launched “Creation is an eternal journey” campaign, a new creative chapter deeply rooted in champagne brand´s unwavering commitment to creation and its enduring dialogue […]
Shopfully Study – Promotions Take Center Stage
The year 2025 continues to be marked by economic uncertainty, despite slightly lower inflation compared to previous years. The latest study by Shopfully – the European leader in digitalizing the […]
KesselsKramer signs the campaign for Deutsches Museum’s 100th anniversary
Cars, coffee, smartphones, painkillers, many things we now take for granted, were once revolutionary scientific breakthroughs. To celebrate 100 years of the Deutsches Museum, Amsterdam-based creative agency KesselsKramer has created […]
Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
Mediascope, a trade marketing and innovation agency, signs one of the most dynamic retail launches in the Romanian beer industry for the first part of 2025. Madrí Excepcional is an […]
Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency. From summer initiatives to festive periods with intense competition, the […]