Category: Marketing
Cassa to join KPMG Startup Grow Pad accelerator
KPMG România selected the SAAS solution Cassa to join a new edition of its startups accelerators KPMG Startup Grow Pad. Cassa, an in/cloud online solution, available for desktop and mobile, […]
Neticle launched V.3 of its Media Intelligence tool
Neticle implemented its clients’ feedback and studied prominent media insight analysis methods, added cleaner programming, advanced features and a smoother appearance. The result was the newest, third version of Neticle’s […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Recycling behavior of Romanians: Retirees say they are most concerned about selective waste collection, compared to young people
“The high percentage of pensioners who show greater care for the environment can be explained by their tendency to reuse the materials, precisely to avoid waste. They are much more […]
News UK launches Studio PI, an independent photography and illustration agency for underrepresented artists
News UK announces the launch of Studio PI, an independent photography and illustration agency that champions talent from underrepresented backgrounds in the creative industry. Studio PI launches as an international […]
Partnership Serviceplan Group – Pereira O’Dell
Serviceplan Group and creative agency Pereira O’Dell announced they are joining forces in a partnership aimed to strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach. With Serviceplan […]
Midas PR becomes the first agency from Thailand to join PRCA SEA
Midas PR, a leading public relations firm in the heart of Bangkok, becomes the latest Corporate Member of PRCA SEA. PRCA — the Public Relations and Communications Association — is […]
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]