Category: Marketing
Excellence is a Choice: Lavazza and Sinner Together Until 2030
Lavazza is proud to announce the renewal of its partnership with tennis player Jannik Sinner, the company’s Brand Ambassador since 2019. The new long-term agreement extends the collaboration until 2030, […]
Knowledge transfer, sales predictability, and diversification of Romanian product ranges, the key drivers behind the growth of the fruit and vegetable segment in retail
According to data provided by NielsenIQ, the fruit and vegetable market remains one of the strongest FMCG categories in Romania, accounting for 8.1% of consumers’ budgets in 2024. Growth is […]
The Festival of Thinking returns to Bucharest with the theme: Artificial Intelligence: Between Chaos and Balance
From October 30th to November 1st, 2025, Bucharest will host the second edition of the Festival of Thinking, the event that brings together art, business, and technology to transform bold […]
Cardinalia Fashion Show – “Models in Life, Models on the Runway”: A Unique Romanian Concept That’s Redefining the Rules of Fashion
On October 18th, at Stejarii Country Club, Cardinalia Fashion Show delivered a night to remember, one that will stand out in the history of Romanian fashion. Now in its sixth […]
A City in Collage: Bucharest Becomes a Living Map of Artistic Experimentation, October 24–26, at Collage Festival 2025
In a world constantly reshaping itself from fragments, Collage Festival returns to Green Hours between October 24 and 26 with a new edition dedicated to artistic experimentation, dialogue, and exploration. […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]
IPP Holding announces a turnover of 65.3 million euros for 2024, up 16%
IPP Holding, a company in the retail marketing sector, achieved an EUR 65.3 million turnover in 2024, reflecting a 16% increase compared to the previous year. “The organic and acquisition […]
The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency
In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty […]
Oxygen launches the Oxygen Association, dedicated to environmental, educational, and social projects
Oxygen, Romania’s largest independent integrated communications agency, has established the Oxygen Association as part of its ongoing commitment to responsibility, sustainability, and meaningful results. The new association will focus […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]