Mediascope implemented the “Après Skrew” activation platform for Skrewball

Mediascope supported the launch of Skrewball on the Romanian market by implementing the experiential activation platform “Après Skrew”, a concept developed by the brand for the cold season. The activations took place in the main après-ski locations in the country and brought the Skrewball universe closer to Romanian consumers.

Held over 7 weekends, in locations such as Poiana Brașov, Sinaia, Azuga, Rânca and Transalpina, the “Après Skrew” platform transformed the cold season into a relevant context for building an authentic, memorable brand territory close to the après-ski culture.

Under the creative concept “Screw the Usual”, Mediascope implemented a complete mix of interactive mechanics, sampling activities and tailor-made activations aimed at transforming the simple product trial into a social experience strongly focused on seasonal fun.

Key mechanics included “Skrew the Luck” and “Strike for Skrewball” — interactive experiences that combined gamification, instant rewards, and social interactions seamlessly integrated into the après-ski lifestyle context.

In order to easily adapt the Skrewball brand to the experience provided by each location, Mediascope developed several modular versions of the experiential setup, built specifically for operational flexibility in HoReCa and après-ski spaces.

The constant presence throughout the season and the strategy built around the end consumer experience with the brand made Skrewball quickly become an appreciated brand associated with the playful energy of après-ski parties on the slopes during the cold season.

The results of “Après Skrew” exceeded initial estimates, and the activations demonstrated that interactive experiences, which combine product tasting with games and instant prizes, generate a high level of engagement and lead consumers to return and interact with the brand again.

“Skrewball is a brand built around the idea of ​​breaking the mold and transforming every experience into a memorable one. Through the “Après Skrew” platform, we wanted to bring this energy directly to the après-ski culture in Romania and build an authentic connection with consumers in a natural context for the brand. The results exceeded our expectations — not only in terms of visibility and engagement, but also in the way people resonated with the experience. Skrewball was not only present on the slopes this winter, but also became part of their atmosphere and energy,” said Stefan Tache, Whisky Category Brand Manager, Pernod Ricard Romania.

“We wanted to build more than just a seasonal campaign. ‘Après Skrew’ was conceived as a complete experiential platform, capable of transforming the discovery of a new brand into a complete social experience.” In the current context, consumers respond to brands that create energy, entertainment and real contexts of interaction, and the results of this platform very clearly confirm this direction”, said Ruxandra Stancu, Head of Client Service & Creatives, Mediascope.

The success of the «Après Skrew» platform validates the potential that experiential marketing has in the HoReCa universe and opens up new opportunities for the development of future integrated seasonal experiences.

Through projects such as «Après Skrew», Mediascope consolidates its role as an agency specialized in experiential, retail and HoReCa marketing, developing integrated campaigns that create relevance, engagement and measurable results.

About Pernod Ricard

Pernod Ricard is a global player in the premium spirits industry, being the leader in the imported spirits market in Romania. The company’s mission, vision and objectives reflect its commitment to excellence, social responsibility and sustainable growth.

Pernod Ricard pursues the long-term development of its brands, fully respecting people and the environment and seeks to support growth and profitability for the benefit of all stakeholders. The company is strategically positioned to capitalize on the continued global demand for premium spirits brands.

In Romania, Pernod Ricard is committed to providing memorable experiences to consumers, supporting large-scale events, such as music festivals, to promote its brands and interact directly with its target audience. This approach is part of the company’s marketing strategy, which focuses on creating authentic and personalized experiences for consumers.

Through these initiatives, Pernod Ricard Romania reaffirms its commitment to the company’s global mission and vision, adapting them to the specifics of the local market and the preferences of Romanian consumers.

About Mediascope

Mediascope redefines the way international brands build their retail presence in Central and Eastern Europe and globally, through projects that bring together innovation, data and integrated communication experiences.

Expertise areas:

Brand activations: Organizing and implementing activations at points of sale, within events or in public spaces, to increase visibility and engagement rates.

Integrated campaigns: Developing 360° marketing solutions, which include new tech, digital, outdoor, in-store and experiential elements.

Customized productions: Developing innovative brand installations and POSMs, theatricalizations, experiential placements, technology and data collection.

Mediascope collaborates with renowned brands from various industries, such as: FMCG, spirits and alcoholic beverages, retail and trade, fashion, events and festivals, being oriented towards delivering campaigns that generate measurable impact, either by increasing sales or by strengthening the brand image.

The Mediascope team offers innovative solutions, but anchored in the realities and business objectives of its clients, and is actively involved in the creation and implementation process, collaborating closely with clients to ensure that each project is aligned with their requirements.