Category: Gaming
Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]
Perry Smith appointed as Head of VeraEsports
Verasity, a protocol and product layer blockchain platform for Esports and digital content, is pleased to announce that Perry Smith has been appointed as Head of VeraEsports—a competitive Esports and […]
VeraEsports Returns With Axie Infinity for 2022 with the GalAxie Cup Professional Esports Tournament
VeraEsports, a competitive Esports and video streaming platform powered by Verasity, returns for another year with leading NFT-based online video game Axie Infinity for the GalAxie Cup 2022. VeraEsports will […]
Group One Launch Game Changer: a New Agency Dedicated to Gaming and e-sports
Group One, the Polish leading communication group and a part of the Serviceplan Group has invested in Game Changer, a new company dedicated to the gaming and e-sport industry. Group One […]
GameAnalytics launched HyperBid
GameAnalytics, the analytics platform used by over 100,000 game developers, is proud to announce the launch of HyperBid – a powerful new mediation platform specifically engineered for mobile games publishers […]