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Category: Gaming

Photo by AronPW on Unsplash

Adverty continues rapid expansion, appoints Anders Rössel as Chief Financial Officer

Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the […]

January 21, 2021January 21, 2021 Cristina Blanaru Advertising, Business, Digital & Media, Gaming, Marketing

League of Legends Esports launched a campaign to introduce the new era of LoL Esports

London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]

January 20, 2021January 20, 2021 Cristina Blanaru Ads, Advertising, Business, Gaming, ITC

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]

January 19, 2021January 19, 2021 Newsroom Ads, Advertising, Business, Digital & Media, Gaming

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of […]

January 15, 2021January 15, 2021 Cristina Blanaru Ads, Advertising, Business, Gaming, ITC, People

New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay

Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s […]

December 3, 2020December 2, 2020 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Gaming, ITC, Marketing

Adverty continues rapid expansion with appointment of Global Director Of Business Development

Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back […]

November 3, 2020November 3, 2020 Cristina Blanaru Advertising, Business, Digital & Media, Gaming, ITC, Start Up

Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

Anzu.io closed a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner […]

October 27, 2020October 27, 2020 Cristina Blanaru Advertising, Business, Digital & Media, Gaming, ITC, Start Up

Futuristic rogue-lite FPS PositronX, developed by the Romanians at Scorpius games,blasts its way out of Early Access on October 29th

Romanian games developer Scorpius Games are pleased to announce its rogue-lite first person shooter PositronX is leaving Early Access and launching fully on Steam this October 29th for £17.99 / […]

October 19, 2020October 19, 2020 Romanita Oprea Gaming

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, […]

October 14, 2020October 14, 2020 Cristina Blanaru Business, Gaming, ITC, People

Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

Anzu.io, provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football […]

October 7, 2020October 7, 2020 Newsroom Ads, Advertising, Business, Digital & Media, Gaming, ITC

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