Category: Business
With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights
Henkel, in partnership with Mediascope, implemented SparkSense technology within the Retail Data Analysis project, designed to bring to retail a more precise approach regarding the visibility, exposure, and performance of […]
Calvin Klein unveils the Calvin Klein Collection Spring 2026 campaign
Calvin Klein today unveils the Calvin Klein Collection Spring 2026 campaign featuring Creative Director Veronica Leoni’s sophomore collection. Photographed by Juergen Teller at the brand’s Spring 2026 show in New […]
Europe’s Go-to-Market Accelerator for AI Startups Launches
AcceleratorX opens Cohort 1 applications – offering AI startups unprecedented access to a pan-European network of 2,000+ marketing and communications professionals across 30 countries as real pilot clients from day […]
Maxi Pet opens its third pet hypermarket in Bucharest
Maxi Pet, the national leader in the retail of pet food and accessories, announces the opening of a new hypermarket in Bucharest — Maxi Pet Emil Racoviță, the third store […]
KA-BOM: An ecosystem of specialists working together to improve collaboration in organizations
KA-BOM officially launches on the Romanian market as a “one stop shop” for facilitation, built around interdisciplinary collaboration. The brand was initially created for the facilitation business developed over the […]
UK Packaging Pact launches to unlock progress in transforming packaging
The UK Packaging Pact had its official launch yesterday at Sustainable Ventures. Attended by founding signatories, the event brought together businesses, governments, and experts to mark the start of a […]
BBH Funds Future Generation of Talent with Sixth Year of Barn
BBH London is reinforcing its commitment to helping junior talent enter the ad industry as it opens applications for the sixth consecutive year of creative advertising school, Barn. At a […]
Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards
Effie Worldwide, the global authority on marketing effectiveness, unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards. The Global Best of the Best […]
Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer
Pumpkin, the B2B PR agency for marketing, creative and digital agencies, has announced the appointment of Joe Stubbs, former Vice President and Global Brand/Marketing Officer at Interbrand, as Chief Strategy […]
EasyPay invests over €500,000 in 2026 for digitalize receptions in Romanian clinics
EasyPay is set to digitalize the receptions in Romanian clinics, investing in that over €500,000 in 2026. The self-service digital reception eliminates queues, reduces waiting times, and cuts operational costs […]