Business

Druid partners with KeysFin for commercial risk analysis or direct crediting via Druid chatbots

Druid, specialized in developing chatbots for Entreprise type organizations, signed a technological partnership with KeysFin, provider of credit risk management solutions and business information in Romania. Through this partnership, the companies will be…

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service

The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-Service twelve months ago.  The independent media operator adopted the technology to improve the effectiveness…

Birth recruited Tobias Menzies and Kit Harington to announce its launch in UK

Production house Birth, based in Paris, launched in UK and recruited “a couple of locals” to help with the announcement: The Crown‘s Tobias Menzies and GOT‘s Kit Harington.  Memorable, droll, and with a touch…

Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care

Unilever South Central Europe (USCE) announced the appointment of Irina Urechean as Marketing Director Home Care, starting July 1st. Irina joins the USCE’s management and will coordinate marketing strategies for Unilever’s Home Care…

tmwi supports nationwide study into spread of Covid with sponsorship backing

tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of…

Enigmatic campaign takes Maersk out of the oceans and into the future of logistics

The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best.  Danish creative agency…

White Bullet urges brands to ensure their ads are not funding organised crime

 White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.  …

8 industries in focus in the digital transformation process of Publicis Groupe Romania

Publicis Groupe Romania continues to accelerate the digital transformation process by which it aims to support the development of brands with efficient, data-based solutions. With the new model, the Group comes up with…

Romanian start-up Flip.ro receives a €250,000 investment to accelerate growth

Seven months after lunch, Romanian start-up Flip.ro receives a quarter million euro from 2 investment funds and a group of private investors. Flip.ro is the website that helps people sell their old phones…

WOPA and Pain Plaisir create a collage between bread and city

The new visual identity of Pain Plaisir, a #nobullshit WOPA project. All the visual clichés associated with the artisanal bakery contrast strongly when you put them next to the eclectic spirit of the…

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