Business

Grolsch returns to the UK with new brand identity

Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch…

Serviceplan Group is set to change ad industry “The Rainmakers” video talks series

The Serviceplan Group is launching a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media…

Romanian startup Tailent expands internationally by launching the Tailent Automation Platform technology

Just a few months after their first investment round from Neogen Capital, the Romanian startup Tailent starts its international expansion by making Tailent Automation Platform Studio, for robot development, and Tailent Automation Platform…

L’Oreal Luxe & BETC Etoile Rouge present “Voce Viva”, Valentino’s new fragrance for women by Lady Gaga

To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge to create “Voce Viva” — an integrated communication campaign revealed on September 17, 2020. For this…

OTP Bank launches the 100% digital banking product LeZero, with zero costs and cashback included

OTP Bank Romania continues the digital development strategy of its portfolio by launching a 100% digital channel for contracting OTP Bank products. The first product available through this channel is the LeZero Package,…

Tony’s Chocolonely and Idris Elba speak out on ‘fair’ and ‘unfair’

Tony’s Chocolonely has been campaigning in a highly original way for slave-free chocolate (speaking of purpose) since its launch in 2005: it has a bar divided into uneven blocks because the chocolate industry…

Selfridges Pays Tribute to Fashion Icon Helmut Lang with Sustainable Runway Campaign

Department store teams up with vintage shopping service Byronesque and Great Guns for an environmentally-conscious homage to Lang’s game-changing 1998 fashion show The ongoing climate emergency is continually influencing the way we choose…

R-Squared Formally Partners with Syndicated Agencies

R-Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network. The move from informal collaboration to formal syndication partnerships provides all R-Squared clients with…

HUSH Adds Industry Leader Daniel Perlin as Director of Strategy

Following the addition of Director of Technology Joshue Ott, experience design firm HUSH continues to strengthen its robust team by naming Daniel Perlin as their new Director of Strategy.  Building off of his extensive experience across the fields…

Sid Lee Takes Us on an Adventurous Ride for Ubisoft’s new Riders Republic

Ubisoft recently announced the launch of a new game, Riders Republic, a massively social outdoor sports playground where you can ride online with over 50 players displayed simultaneously, on next gen, in the…

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