Category: Business
Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy
The conference “The Technological Revolution and Artificial Intelligence Regulation: Benefits, Opportunities and Risks” took place on 14–15 October 2026 in Bucharest, bringing together more than 120 representatives of European and […]
You know how many people enter your stores, but SIT-Mobil shows you how many walk past
In June, SIT promised audience estimates for the areas surrounding points of sale. Today, VALMARE AI Technologies is extending SIT-Mobil to the retail sector: the same technology used to measure […]
„The Good Alpine Life” starts at 1.400 meters, a story by Sonica
With the opening of the Radisson Blu Hotel, Sinaia Cota 1400, the brand universe and communication framework—crafted by Sonica for this new alpine lifestyle destination above Sinaia—comes to life. The […]
Animax opens a new store in Chitila Retail Park
Animax, a leading pet retail chain with more than 130 stores across Romania, announces the opening of a new store in Chitila Retail Park – the first Animax store in […]
Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema
Romanian Creative Week—the largest event dedicated to the creative industries in the European Union—returns from October 2 to 8, 2026, with the second edition of RCW X Bucharest, the event’s […]
ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone
ITA Airways has unveiled “Simply Italian,” a global brand platform designed by independent agency POPE Creative Studio (founded by Francesco Andrea Poletti and Federico Pepe). Ditching static taglines, “Simply Italian” […]
pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.
The World Out of Home Organization (WOO) today published the second and final report from the WOO Global pDOOH Expenditure Study 2026, completing the first independently aggregated, supply-side picture of […]
Ulrik Rasmussen joins Mediascope’s agency Board
As part of Mediascope’s continued international growth strategy, the agency is excited to announce the appointment of Ulrik Rasmussen as Board Member. He will support the Board with corporate and […]
Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA
In a remarkable twist on recent years, the Cresta Awards 2026 jury has voted for just two Grand Prix. Both go to Oslo-based agency Try for its work on the […]
Interbrand Appoints Estelle Wackermann as Managing Partner, based in London
Interbrand, the world’s leading brand strategy consultancy announced the appointment of Estelle Wackermann as Managing Partner, strengthening agency leadership as it continues to drive growth and deepen client partnerships across […]