Author: Newsroom
Valtech recruits former Salesforce as VP Strategy and Innovation in EMEA
Valtech continues to enhance its Salesforce capabilities globally and it announced the addition of former Salesforce Chief Innovation Officer & Retail lead for Northern Europe, Nick Botter, as their new […]
Leads.io unites Social Blue, AWM Network, Boiler Guide Ltd. & Klik Proces under one brand
Leads.io, the fast-growing, technology-driven lead generation agency, announced a group-wide rebranding, repositioning its four companies – which previously operated independently – into a single ‘unitary brand’ identity. Group-wide rebrand The […]
Hivestack Named Official Member of Prebid.org
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]
“New World”: Saint-Gobain leading the way in light and sustainable construction
Saint-Gobain is launching its new global brand campaign, “New World”, which aims to establish the Group’s vision as the worldwide leader in light and sustainable construction. This campaign, produced with […]
Adnami welcomes Svenja Damzog as Publisher Director DACH
Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe. Svenja will lead and continue the company’s […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
Flowbox merges with Photoslurp – forms European giant
Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European […]
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]