Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as…
HSBC Bank Canada banks on open-mindedness
It pays to keep an open mind. That’s the message HSBC Bank Canada is focusing on as part of a new advertising platform scheduled to launch later this month. As an International bank…
Neticle: How to pop out with a viral post? – a Lidl Hungary case
It all started as an everyday post – but ended as a comment-cascade from a wide-range of brands. Lidl Hungary took a brave step, dropped a bomb and now it looks like it…
The complex world of Influencers made simple
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…
WARC’s Global Advertising Trends – The social slowdown
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest…
Serviceplan Greater China creates internet sensation on Chinese SoMe with witty 999 Cold Remedy campaign
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and flu medicine. 999…
Carlsberg turns real Youtube reviews into radio ads
YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or…
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will support the Romanian…
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…
Starcom Romania launches Social Media Stars Index
Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed the online activity…