Category: ITC
Adverty continues rapid expansion, appoints Anders Rössel as Chief Financial Officer
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
Admix Expands Into US And EMEA With Major Hires from Google and Spotify
Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of […]
White Bullet launches Intellectual Property Infringement Platform to help combat piracy
White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property […]
New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s […]
Adverty continues rapid expansion with appointment of Global Director Of Business Development
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back […]
Drones in business – a count of benefits
Pexels. CCO Licensed. 10 years ago, most of us didn’t know what a drone was. Now they’re everywhere. While many people still view these flying robots as a toy, they’ve […]
Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Anzu.io closed a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner […]
Business Leaders’ survey: Data More Important Since Coronavirus
Pexels – CCO Licence In a recent survey conducted by Teradata and Vanson Bourne, business leaders cited the COVID-19 pandemic as a prime reason for their increasing reliance on data […]