Category: Case Studies
Nomad training and info platform Circus, launched by Cannes Lions Romania office
Cannes Lions Romania announced the launch of Circus, a nomad platform of training and last generation information about this year’s edition of Cannes Lions such are the new categories, opportunities […]
Agency g7 delivers mesmerizing consumer activations for PepsiCo
In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience […]
Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to […]
WIAD 2017 – education, study cases and innovation, directly from Iasi
Iasi was last weekend the capital of the informational architecture. Over 60 people took part at one of the most important global events dedicated to the architecture information – WIAD […]
Post-Cannes: Creativity Trends in 2016
Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
New edition of Media Recap, launched by Golin and the Romanian blogger Alex Ciuca
Golin announced the launch of 2016’s edition of Media Recap, analysis that presents social media trends for the current year and the most relevant social media campaigns and events from […]
The Gunn Report released its 2014 Report
The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to […]
Quelle case study: How to reach users who gave up a purchase?
Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice – it’s the German market in a nutshell. A challenge thrown down by […]
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A.
Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A., using the customers to promote and share in social media fashion brand’s women collection. For this, the agency […]