Category: Branding
APT changes its name to PROHUMAN APT and foresees a turnover of over EUR 70 mil in 2022
APT Group, top 3 in the Human Resources services market, with a history of over 25 years, with revenues of 64 mil Euro and almost 4000 employees in 2021 changes […]
Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record
Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of Calbee America, Inc., has appointed creative and media agency Cutwater, with offices in San Francisco and New York City, […]
Leads.io unites Social Blue, AWM Network, Boiler Guide Ltd. & Klik Proces under one brand
Leads.io, the fast-growing, technology-driven lead generation agency, announced a group-wide rebranding, repositioning its four companies – which previously operated independently – into a single ‘unitary brand’ identity. Group-wide rebrand The […]
GSK’s global identity, redesigned by Wolff Olins
GSK, a global leader in healthcare, unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by […]
Veuve Clicquot celebrates 250 years of Solaire with global “Good Day Sunshine” campaign
Veuve Clicquot has long been a symbol of profound optimism, boldness, and steadfast resilience and recently launched an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, […]
Sanofi unveils new corporate brand and logo – unites the company under one purpose and a single identity
Sanofi unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019. Over the last 50 years, Sanofi has grown into […]
Brand Finance Nation Brands 2021 report: Switzerland dominates, Denmark – strongest in Scandinavia
Denmark has been named Scandinavia’s strongest nation brand, and ranks 7th globally, according to the latest Brand Finance Nation Brands 2021 report. Brand Finance determines the relative strength of nation […]
Suprematika updated the corporate identity and packaging for Moscow hat factory Cardinal&Margo
Suprematika updated the corporate identity and freshened up the packaging design for Cardinal & Margo, Moscow hat manufactory. The new logo has become more confident, more mature, more modern, got […]
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]
Alpen celebrates 50th birthday with brand relaunch
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as […]