BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands used creatively AI…
Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising
Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a…
Record 2019 UK adspend forecast to fall 16.7% (£4.23bn) to £21.13bn in 2020
The latest Advertising Association/WARC Expenditure Report shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the…
Channel Factory Survey: Consumers go to YouTube for uplifting content during COVID-19
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, today announced the results of a new survey that shows that people are flocking to…
GfK: Europeans spend €14,739 per person in 2019
Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…
Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy
New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…
Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in the communication with…
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands through technology, shows…
iSense study: Over half urban Romanians access social networks right after waking-up
Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by Romania’s Digital Marketing Report, compiled by research specialist iSense…
Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity
Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…
