Studies

IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to €64.8bn, driven by…

Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home

Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half compared to employees…

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find

Channel Factory,  a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…

Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising

Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a…

pastel and Unlock Market Research launch “Open Insights”

The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market Research company and…

Colliers study: Companies active in retail, that own or lease industrial spaces, count on eCommerce to recover the losses generated by Covid-19

Although less impacted by the effects of the Covid-19 epidemics than other real estate sectors, the industrial and logistics market is also adjusting to the new business context. Therefore, more and more companies…

Revolut sneak-peaks into Romanians consumption habits during quarantine

Financial platform Revolut, which has over 1M users in Romania, released data showing the way the Romanians consumption habits changed during the COVID pandemic, namely between March 14 – April 14, compared to…

BestJobs study: 8 in 10 Romanian women sacrifice their rest to handle both work and family

A study made by Romanian online recruiting platform BestJobs points out that 60% of Romanian women are spending between 2-6 hours handling duties related to house maintenance and family, while 80% are sacrificing…

WARC Rankings Creative 100 revealed – the most awarded campaigns and companies for creativity

The WARC Rankings Creative 100, the ultimate independent benchmark for marketing celebrating excellence in creativity, is now released featuring the most awarded campaigns, agencies and brands in the world. Compiled by WARC, the…

Cisco Annual Internet Report: 5G to support over 10% of global mobile connections by 2023

According to the new Cisco Annual Internet Report, 5G will support more than 10% of the world’s mobile connections by 2023. The average 5G speed will be 575 megabits per second, or 13…

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