Category: Studies
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024
Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]
GMP Academy launches classes to shape a new generation of Romanian communication professionals
Romanian communication agency GMP&U launched the educational division GMP Academy, targeting those wanting to deepen their knowledge in communication. GMP Academy mission is to offer more then just an educational […]
United Media Services study: 40% of Romanians* use AI applications at least weekly
Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]
AdForum´s Business Creative Report: a ranking of the world’s most awarded ads
The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found. Now in its seventh year, AdForum’s Business […]
United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)
In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]
Wunderman Thompson reveals the most inspiring B2B brands of 2023
Tech brands are the most inspiring brands in the world when it comes to B2B marketing, according to Wunderman Thompson’s Inspire B2B Score, a ranking of the Top 100 Most Inspiring […]
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Wunderman Thompson ‘The Age of Re-enchantment’: Consumers want brand to wow them
Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a report exploring how a tumultuous few years have left global consumers yearning for something more. Having surveyed more than 3,000 adults […]
Agencies risk losing strategists unless they improve company culture
Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]