Studies

2020 KPMG CEO Outlook: Talent and CSR top the list of CEO concerns in the wake of the COVID-19 crisis

As a result of COVID-19, CEOs of the world’s most influential companies have identified risk of lack of talent as one of the most significant challenges to growth, and are examining their wider…

GfK Romania released The Evolution of Sales of Technical Consumer Goods in Romania

The Romanian Consumer Goods (TCG) market, according to data audited by GfK Romania, continued the increasing trend in the second quarter of 2020. The increase in sales value was 5.2 % compared to…

Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as…

Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation

Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt the attributes of…

Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 

Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps…

The Romanian investment market, up in H1, despite pandemic; major deals postponed or canceled. Investors active in land transactions continued to seek new projects

The first half of the “pandemic year” closed with a total value of investment transactions worth €408M in Romania, around 18% above the first semester of 2019, with office assets accounting nearly 86%…

H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International

New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by nearly 28%, to…

WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown

Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the…

Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. Admixer asked 61…

Colliers: Almost 90% of tenants paid their obligations on time to the office buildings owners in H1, despite COVID-19

Most tenants complied on time with their contractual obligations to owners of the office buildings managed by Colliers International in the first half of this year, even though in some cases the rented…

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