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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Category: Studies

Photo by Emily Morter on Unsplash

United Media Services study: 40% of Romanians* use AI applications at least weekly

Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]

April 18, 2024April 18, 2024 Cristi Filipescu Digital & Media, Studies

AdForum´s Business Creative Report: a ranking of the world’s most awarded ads

The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found. Now in its seventh year, AdForum’s Business […]

February 23, 2024February 23, 2024 Maggie Hanson All News, Creativity, Studies

United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)

In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]

November 23, 2023November 23, 2023 Cristi Filipescu Digital & Media, Studies

Wunderman Thompson reveals the most inspiring B2B brands of 2023

Tech brands are the most inspiring brands in the world when it comes to B2B marketing, according to Wunderman Thompson’s Inspire B2B Score, a ranking of the Top 100 Most Inspiring […]

October 5, 2023October 5, 2023 Newsroom All News, Business, Studies

Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds

New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]

July 25, 2023July 25, 2023 Romanita Oprea Business, Finances, ITC, Studies

Wunderman Thompson ‘The Age of Re-enchantment’: Consumers want brand to wow them

Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a report exploring how a tumultuous few years have left global consumers yearning for something more.     Having surveyed more than 3,000 adults […]

May 30, 2023July 7, 2023 Cristina Blanaru All News, Consumption Habits, Marketing, Studies

Agencies risk losing strategists unless they improve company culture

Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]

May 24, 2023May 24, 2023 Cristi Filipescu Creativity, Studies

Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy

Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]

January 12, 2023January 12, 2023 Maggie Hanson Creativity, Digital & Media, Marketing, Studies

Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022

From a global perspective, the media advertising revenues grew by 7% in 2022  to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]

December 16, 2022December 16, 2022 Cristina Blanaru All News, Business, Digital & Media, Media, OOH / DOOH, Studies

United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list

Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]

November 9, 2022November 9, 2022 Cristi Filipescu All News, Consumption Habits, Digital & Media, Marketing, Media, Studies

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