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As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

Category: Studies

Photo by Emily Morter on Unsplash

Starcom Romania launches the Purchase Journey study

Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]

June 27, 2022June 27, 2022 Romanita Oprea Consumption Habits, Marketing, Studies

Teads partners with Lumen Research to offer attention measurement to clients globally

Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]

June 25, 2022June 30, 2022 Maggie Hanson All News, Business, Digital & Media, Start Up, Studies

Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes

Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]

June 24, 2022June 30, 2022 Newsroom All News, Business, Marketing, Studies

330% growth for Fintech unicorns during last 1.5 years

The number of startups, qualifying as Unicorns (valued at over $1 bln USD) has grown significantly in the last year and a half. The exact percentage of Unicorn growth in numbers since […]

June 10, 2022June 10, 2022 Newsroom All News, Business, Finances, Start Up, Studies

Accenture report: Sustainable Technology Strategy Critical for Achieving Business Growth and ESG Performance

As businesses set more ambitious environmental, social and governance (ESG) goals, their sustainability and technology strategies need to become more tightly aligned to gain competitive advantage, financial value and a […]

June 10, 2022June 10, 2022 Newsroom All News, CSR, Marketing, Studies

Report: Mobile advertisers have their say on privacy-first marketing

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]

June 8, 2022June 8, 2022 Maggie Hanson All News, Business, Studies

Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough  

Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]

June 8, 2022June 8, 2022 Newsroom All News, Business, Marketing, Studies

IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]

June 1, 2022June 1, 2022 Cristina Blanaru All News, Business, Digital & Media, Studies

Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising

New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]

May 31, 2022May 31, 2022 Newsroom All News, Business, Digital & Media, OOH / DOOH, Studies

Accenture report: Supply Chain Disruptions Could Cost European Economies Up to €920 Billion in GDP by 2023

Supply chain challenges arising from the COVID-19 pandemic and Russia’s invasion of Ukraine could result in a potential €920 billion cumulative loss to gross domestic product (GDP) across the Eurozone […]

May 31, 2022 Newsroom All News, Business, Marketing, Studies

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