Category: Studies
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]
Romania’s M&A market recovering after COVID-19, KPMG survey reveals
The second edition of the KPMG publication “The M&A Landscape in Romania” shows increased optimism among stakeholders, who expect further growth in Mergers & Acquisitions (M&A) activity in Romania in […]
Romanians bought 3 times more ATVs and motorcycles since the pandemic. 30% of ATVRom’s sales, through the TBIPay financing solution
300% higher sales of ATVs, motorcycles, but also scooters, ski jets and accessories in 2020 compared the previous year, ATVRom states. One in 3 customers financed their hobby during the […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Wunderman Thompson Launches Annual Future 100 Report
Wunderman Thompson, a WPP agency, launched its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and […]
Colliers: 2021 is expected to be a year of recovery, but the pandemic will still have a great influence
2021 is expected to be a year of recovery, but many uncertainties remain, like those related to the vaccines’ ability to return everyday life back to normal or to potential […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
KPMG Property Lending Barometer: Industrial/logistics most attractive asset class post-COVID
The industrial/logistics asset class is presently the most attractive for a majority of banks in Central & Eastern Europe (CEE) following the breakout of the COVID-19 pandemic, according to results […]