Category: Studies
Starcom Romania launches the Purchase Journey study
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]
330% growth for Fintech unicorns during last 1.5 years
The number of startups, qualifying as Unicorns (valued at over $1 bln USD) has grown significantly in the last year and a half. The exact percentage of Unicorn growth in numbers since […]
Accenture report: Sustainable Technology Strategy Critical for Achieving Business Growth and ESG Performance
As businesses set more ambitious environmental, social and governance (ESG) goals, their sustainability and technology strategies need to become more tightly aligned to gain competitive advantage, financial value and a […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough
Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Accenture report: Supply Chain Disruptions Could Cost European Economies Up to €920 Billion in GDP by 2023
Supply chain challenges arising from the COVID-19 pandemic and Russia’s invasion of Ukraine could result in a potential €920 billion cumulative loss to gross domestic product (GDP) across the Eurozone […]