World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate…
Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment
Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new…
A team of artists from Romania and UK transform the year 1994 into a video game
A team of artists and programmers from Romania and UK worked in the last months at a video game that shows how life was before the Internet. Created for the ones born in…
OTP Bank launches new versions for the OTPdirekt service and the SmartBank app
OTP Bank Romania takes a new step in the strategy of digitizing the services offered on the local market by launching a new version for the OTPdirekt service and for the SmartBank application….
Q-83 appoints Chris Henley to Lead UK and European Sales
Following the launch of two new products, Kitly and Kitly Business, Q-83, the influencer MarTech startup, has announced the appointment of Chris Henley as Head of Sales and Partnerships for the UK and Europe….
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and…
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as…
Arcade-style experience for Estee Lauder’s new skincare serum
Estée Lauder introduces a one-of-a-kind online gaming experience to support the launch of new Advanced Night Repair Synchronized Multi-Recovery Complex. The ‘ANRcade’ features four interactive video games housed in a virtual world centred…
Cavai bolsters marketing team with key hire from banking giant HSBC
Cavai announced the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she…
Q-83 launches Kitly and Kitly Business, the new talent and collaboration management hub
Q-83, the influencer MarTech startup announces the launch of its new talent and collaboration management hub, Kitly Business and Kitly app for talent, to the UK market following a strategic partnership with News…
