Category: Innovation
Photo by Marius Masalar on Unsplash
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Accenture Song Sweden and Adidas reignite the fire of Stockholm’s runners with dynamic OOH experience
Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April […]
Vienna, promoted by micro dosing by Vienna Tourist Board and Jung Von Matt
Vienna Tourist Board has created a novel way to prepare visitors for the full experience of the city, namely microdose vienna – profoundly introspective product innovation playing on the fashionable practice of microdosing, offering […]
Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales
Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]
Moldova’s Robotics Team Triumphs at FIRST Global 2023, Clinching Gold and Silver in Singapore
In a breathtaking showdown against 190 countries, Moldova’s Robotics Team has once again made its nation proud by clinching the GOLD medal in the Innovation and Engineering category and a […]
E-commerce platform MarketLeap secures a cumulative €2.6M seed to expand brands’ global reach and revenue at the click of a button
Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million. The latest round sees Notion Capital, Kima Ventures, and Motier […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
jump! innovation Appointed by Fáilte Ireland For Unique Tourism Development Brief
Innovation agency jump! innovation won a global competitive pitch to support Fáilte Ireland in its mission to sustain and grow Ireland as a high-quality and competitive tourism destination. As brand […]
#ParkingBookmarks, a unique bookstore campaign that promotes reading for drivers
In partnership with Veranda Mall, Cărturești launched the “Parking Bookmarks” campaign to promote reading by transforming the shopping mall’s underground parking lot signage into discount vouchers for books. Until August […]