Category: Innovation
Photo by Marius Masalar on Unsplash
AI Act, between regulation and competitivity – Romania opens the European dialogue
Romania starts the second half of 2026 as AI Act goes through an important consolidation period. Digital Omnibus agreement adopted in May extended the application term for high risk AI […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
UNArte × Mediascope– DigitalPlaygrounds DemoDay transformed UNAgaleria into an interactive digital art laboratory
On May 9, UNAgaleria hosted “DigitalPlaygrounds – DemoDay”, an event organized by the National University of Arts Bucharest (UNArte) and Mediascope. On this occasion, students, teachers and creators were invited […]
Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
Mediascope, a trade marketing and innovation agency, signs one of the most dynamic retail launches in the Romanian beer industry for the first part of 2025. Madrí Excepcional is an […]
Maison Hennessy and OK C’Est Cool, behind Hennessy X.O Collection by Florian Zumbrunn
To revisit the design of its iconic Hennessy X.O decanter, Maison Hennessy enlisted the creative agency OK C’EST COOL to conceive a unique experience blending ultra-customization, artistic creation, and robotic […]
Huggies® and Zulu Alpha Kilo are transforming mothers’ hugs into unique baby sleep tracks.
Huggies® is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug — an innovative digital tool that creates a sleep track inspired […]
Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper
For decades, Microsoft has provided the best universal software tools for PC users. But for some fans, when it comes to their love for the Microsoft brand, it’s all about […]
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Accenture Song Sweden and Adidas reignite the fire of Stockholm’s runners with dynamic OOH experience
Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April […]
Vienna, promoted by micro dosing by Vienna Tourist Board and Jung Von Matt
Vienna Tourist Board has created a novel way to prepare visitors for the full experience of the city, namely microdose vienna – profoundly introspective product innovation playing on the fashionable practice of microdosing, offering […]